Why Read This
Infrastructure and operations (I&O) professionals at retail firms have an opportunity to help their companies employ in-store technologies to craft superior engagement strategies. As I&O becomes a more important player in customer-facing technologies, I&O pros at retailers must keep track of emerging technologies that can support strategies to drive engagement, bolster loyalty, and bring together virtual assets with physical experiences inside stores. This report offers a path for getting started on linking technology solutions to customer engagement strategies.
Tags: Customer Engagement, Customer Experience Management, Customer Intelligence, In-Store Technologies, Location-Based Services, Media & Entertainment, Mobile Services, Multichannel Customer Experience, Retail, Retail Technologies, Sports, Telecommunication Services, Travel