Forrester

Discussion:Speaker Training for Analysts and Media

Can anyone recommend a firm for speaker training for analyst briefings and media interviews? I’m looking for someone that has expertise in improving communication skills for those speaking to...

Discussion:AR best practices -- wisdom from Susan Pullin

Susan Pullin ran AR at CSC for ten years -- I considered her to be one of the top people in the profession. When she emailed me to say that she was taking a new job at the company, I asked her to...

Discussion:Pricing increases?

Are you getting hit with pricing increases for 2011? My Forrester rep has warned me to expect 5% and my Gartner rep has signaled 4%. I haven't contacted IDC yet, but will soon. Are you expecting 2011...

Discussion:Forrester's Core Industry Analyst Relations Scorecard

Discussion:Telling Analyst A about Analyst B's research...

I saw this tweet today and found myself shaking my head. Ah, the off-target emailed press release. (But that's not what I want to talk about today.)I'm more interested in the amusement registered by...

Discussion:Why do you tier analysts? And what challenges do you face as you tier them?

We’re about to embark on some research into analyst tiering and we’d be very interested in your perspective on a couple of questions that will shape any resultant report. At the moment, we’re...

Discussion:AR's Opportunity To Deliver Publication-Ready Content

Kevin, You're assuming AR owns content and messaging. In my experience, it's not often the case.

Discussion:What Really Happens In Industry Analyst Briefings?

I'm relatively new to analyst relations and have spent the last year or so learning a lot of these lessons the hard way. This is a must read for any new AR professional, whether in a full-time...

Discussion:How "Present" Are You?

The more analysts I talk to about AR "staffing" briefings, inquiries and other engagements like advisory days, I'm convinced we're missing an opportunity. How "present" are you, really? How actively...

Discussion:How to best balance tactical versus strategic needs?

Seems that many of us are often faced with a common challenge... how to balance the tactical (business unit) needs versus strategic (corporate) needs of analyst relations.  I know that I am often...

Discussion:Everest Group: How influential are they?

I would welcome your point of view regarding Everest Group. I met with Peter Bendor Samuel this week and he told me that about 40% of their revenue is now from syndicated research - what's your point...

Discussion:Forrester vs. Gartner

It's not a question of one OR the other, rather one AND the other: both Forrester and Gartner are IMHO excellent in their own way.But in allocating finite time and ressources, I'd be curious to know...

Discussion:Member feedback survey for Forrester's Analyst Relations community

Hi everyone, In an effort to continue to improve the community experience and deliver value to all of our members, we have launched a member feedback survey. The survey will take approximately 8...

For Analyst Relations Professionals

Report:Forge Valuable AR Programs With FIAR

Strategic Plan: The Industry Analyst Relations Playbook

Analyst relations (AR) managers constantly ask us how to prove the value of their AR programs. Worryingly, so do some of their bosses. Unfortunately, many struggle because they didn't build plans to...

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Discussion:What do you think of Constellation?

We got a preso yesternite by Ray Wang and Co at the IIAR London Forum: http://analystrelations.org/2012/03/15/more-stars-move-into-the-constellation/Seems like they're about to pull something...

Discussion:Best Practices For Major Analyst Evaluations, Part 3: Interactions With Authors

Good advice that applies to analyst strategies beyond major evaluations.

For Analyst Relations Professionals

Report:Deliver Value Beyond Communications AR

Communications (comms) AR — characterized by programs of outreach to analysts with no clearer view of value beyond this — is weak. It's bad for your company, and, if you aspire to a top...

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For Analyst Relations Professionals

Report:Selecting And Preparing AR's Customer References

Customer reference programs are crucial to AR programs that target client advocate analysts — those who guide users and buyers. Yet AR managers report difficulty in connecting analysts to...

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Discussion:Have you provided tools to your salespeople?

We’re weighing what AR could give to a sales force in the form of dedicated sales tools. I recognise that AR can provide research, or research summaries. But I’m wondering what deeper tools AR people...

Discussion:Regarding The Project Identification For The Future

I want to analyst some new technology without this no one can live and it will be the proper solution also like we were living without the mobile phone but now it becomes the Compolsary same way 5...

Discussion:Are industry analysts influential?

Find out in today's IIAR Webinar w/ @techspinR @TrisClarkARGuy / @HKARcade http://is.gd/lupLiS  #archat

Discussion:AR Jobs: Numara Software

Numara is looking for a PR & AR Manager based in Tampa, FL. Think you, or someone you know, is up to snuff? Read on! http://numara.iapplicants.com/ViewJob-213615.html

Discussion:Sales Win/Loss Analysis & AR

Is there a formalized win/loss analysis at your company? I know many AR professionals would love to be included, to document and benchmark where in the sales process AR efforts manifest - to 'test...

Discussion:Enterprise Reporting Strategy - Approach and Best Practices

Hello Everyone,Can someone explain or get ideas about the approach to follow with Enterprise Reporting Strategy and its best practices ?Regards,Shyam

Discussion:It's Time To Engineer AR

Here at Se2 we are just starting to take advantage of research firms, and while we have met with a few analysts the majority of our focus has been on the learn side. After reading this article I've...