Forrester

For Application Development & Delivery Professionals

Tool:What Emotions Should Your Mobile App Engender?

For eBusiness & Channel Strategy Professionals

Report:2D Bar Codes: Emerging Role In Sales

An Empowered Report: 2D Bar Codes: Learn Why There's No Urgency

2D bar codes have captured the attention of eBusiness professionals in many industries who are looking to bridge the gap between online and offline media. The stakes are high. Those who execute well...

• Downloads: 232

For CIO Professionals

Report:Industry Innovation: US Federal Government

Technology Trends That Will Change The Way Government Operates

The US government, with its almost $80 billion annual IT budget, is one of the largest consumers of IT goods and services in the world. It is therefore not surprising that the same technological...

• Downloads: 786

For Marketing Leadership Professionals

Report:Best Practices For Tablet Media Apps

Leverage These Business Models And Features For Media App Success

Product strategists launching media applications on tablets have an opportunity to launch new products on these devices and enter a new era of media consumption. The tablet is a unique device with...

• Downloads: 934

For CIO Professionals

Tool:Three Definitions Of The ICT Market

For CIO Professionals

Report:Use POST To Build A Road Map For Mobile Engagement

Road Map: The CIO's Mobile Engagement Playbook

How do you build a road map for something as fast-moving and disruptive as mobile apps, devices, and projects? Certainly not by letting projects unfold at random as budgets and sponsors appear. To...

• Downloads: 407
• Rating:

For CIO Professionals

Tool:Evaluated Vendors: Product Information And Selection Criteria

For Infrastructure & Operations Professionals

Report:Create A Habitat Of Technology Engagement And Enablement For Your Workforce

Executive Overview: The Workforce Enablement Playbook

BYOD. BYOPC. Consumerization. These are the words that send shivers down the spines of infrastructure and operations (I&O) professionals responsible for "end user computing" in their companies....

• Downloads: 75

For Security & Risk Professionals

Report:Manage Mobile And Consumer Devices Safely And Efficiently

Executive Overview: The Mobile Security And Operations Playbook

This report outlines the executive overview of Forrester's solution for security and risk professionals working on managing mobile and consumer devices. Smartphones and tablets are quickly becoming...

• Downloads: 797

For Marketing Leadership Professionals

Report:US Marketers: Stay Ahead Of 2D Bar Code Adoption

Start Piloting Now To Be Prepared To Benefit From Growing Consumer Use

The 2D bar code is a promising mobile marketing tactic: It provides marketers a quick way to bridge the offline-online gap and enhance consumer engagement with their target audience anytime, anywhere...

• Downloads: 341

For Infrastructure & Operations Professionals

Report:Five Seismic Forces Reshuffle The Workforce Vendor Ecosystem

Landscape: The Workforce Enablement Playbook

2012 brought a tectonic shift in worker technology requirements. Many more employees now purchase their own devices, bring them to work, and use them to conduct personal and professional activities...

• Downloads: 80

For eBusiness & Channel Strategy Professionals

Tool:Mobile Technographics: Understanding The Connected Consumer

For CIO Professionals

Tool:Three Ways Of Looking At IT Budgets

For Enterprise Architecture Professionals

Tool:TechRadar™: Technologies For Empowered Employees, Q4 '11 Technologies Evaluated

For CIO Professionals

Report:Six Business Technology Trends That Will Propel Your Firm In 2013

From Technology Foundations To Business Outcomes

Forrester sees six important trends unfolding in business technology (BT), where information technology will most directly and visibly affect business outcomes. Not having an initiative or effort...

• Downloads: 779
• Comments: 3
• Rating:

For Sourcing & Vendor Management Professionals

Report:India IT Services Report: 2010

This document provides an early and accurate market size estimates for 2010 in India, including vendor rankings and activities, forecasts, and market trends for vendor strategists. The report is...

• Downloads: 77

For Business Process Professionals

Client Inquiry:What Information Do You Have On Mobile Learning Software?

We'd like information about mobile learning software that can be used to push training material/courses to BlackBerry mobiles. Questions are: 1) The effectiveness of Chalk Pushcast software —...

For Security & Risk Professionals

Report:Navigate The Fragmented Mobile Security Market

Build/Buy Capabilities: The Mobile Security And Operations Playbook

There is an explosion of both corporate-owned and personally owned mobile devices in the enterprise. Mobility unleashes employee productivity, but it also opens the floodgates for security as well as...

• Downloads: 2045

For Marketing Leadership Professionals

Report:Technographics® Survey Highlights: PC Adoption Among US Hispanics

This highlight deck provides an overview of PC adoption among US Hispanic consumers from Forrester's Hispanic Technographics Consumer Technology Phone Survey, Q4 2009 (US).

• Downloads: 2

For CIO Professionals

Report:Consumer Technologies Will Continue To Pervade Enterprise IT. Embrace, Don't Ignore.

IT leaders have long fought a losing battle trying to mandate specific technologies that IT departments would support. However, users continue to expect their personal preferences in...

• Downloads: 7

For CIO Professionals

Report:Mobile Is The New Face Of Engagement

CIOs Must Plan Now For New Systems Of Engagement

By 2016, smartphones and tablets will put power in the pockets of a billion global consumers. Mobile is not simply another device for IT to support with a shrunken website or a screen-scraped SAP...

• Downloads: 3644
• Comments: 3
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For Security & Risk Professionals

Report:Build A Corporate App Store Into Your Corporate Mobility Strategy

Manage Mobile Complexity Through A Corporate App Store

Today, many employees use their personally owned smartphones and tablets for work to access a variety of mobile applications. Some companies are also proactively deploying mobile applications to...

• Downloads: 308
• Rating:

For CIO Professionals

Report:Demystifying The Mobile Workforce

Leverage Forrester's Mobile Worker Taxonomy To Facilitate Remote Working Styles

Whether at home, on the road, or from an office, work is becoming something people do, not somewhere people go. In fact, 66% of information workers in North America and Europe already work remotely....

• Downloads: 1298
• Comments: 1

For Infrastructure & Operations Professionals

Tool:2010's IT Budgets Stay Steady, Receive Slight Bump In All Areas

For Infrastructure & Operations Professionals

Tool:More Than 25% Of Employees Download Applications From Mobile Application Stores