Forrester

For CMO Professionals

Tool:Use The Innovation-Readiness Scorecard To Assess Your Current State

For Marketing Leadership Professionals

Report:Case Study: PagesJaunes Embraces The Local Social Web To Drive Mobile Product Innovation

The French Yellow Pages Firm Is Turning Mobile Market Disruption Into Competitive Advantage

Local and social trends are converging and are strong mobile catalysts: These factors have accelerated the importance of mobile to PagesJaunes and its customers. The French yellow pages company has...

• Downloads: 445

For Infrastructure & Operations Professionals

Report:Cisco's Smart+Connected Communities Strategy (Part 1): Supporting Growth In Emerging Markets

Cisco's Smart+Connected Communities strategy has moved beyond concept stage with real business opportunities now emerging in several key hypergrowth markets. As distinct from other vendor's attempts...

• Downloads: 17

For Marketing Leadership Professionals

Report:Overcome The Challenge Of Measuring Innovation

Performance Management: The Open Innovation Playbook

Product strategists currently face a challenging necessity: how to measure their innovation projects and programs. While most product strategists believe that innovation is a top priority at their...

• Downloads: 282

For CIO Professionals

Report:Another Year Of Outperformance For The Tech Industry

Forrester's 2011 Tech Industry Predictions

In this report, we highlight macro trends and specific predictions that indicate the directions of growth and disruption for the technology industry in 2011.

• Downloads: 921

For CMO Professionals

Report:Benchmark Your Organization's Readiness For Marketing Innovation

In our February 2011 Global Marketing Leadership Survey, Forrester surveyed 68 marketing leaders about their company's approach to marketing innovation. Then we used these scores to filter their...

• Downloads: 29

For Application Development & Delivery Professionals

Report:Tech Industry Labs Provide Critical Innovation Support

At Each End Of The Innovation Process, You Need A Different Kind Of Lab

In the technology industry, two types of labs exist, each contributing to different parts of the innovation process. The stereotypical lab, focused on pure research, is the source of good ideas from...

• Downloads: 214

For CIO Professionals

Tool:Overall Allocations To IT Functional Activities

For CIO Professionals

Report:Disciplined Social Innovation

Three Firms Achieve Tangible Results

Companies depend on innovation to sprint out of the current economic doldrums and to return to profitability and growth. Innovation is a discipline with established best practices, needed skill sets,...

• Downloads: 1012

For CIO Professionals

Tool:Market Opportunity Definition Processes Are Judged Less Mature Than Other Functions

For Customer Experience Professionals

Report:Innovative Customer Experience Strategies

Strategic Plan: The Experience-Driven Organization Playbook

This report is an update to "Innovative Customer Experience Strategies" originally published on August 22, 2011. It outlines the strategic plan for customer experience professionals planning to...

• Downloads: 2268
• Comments: 1
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For Marketing Leadership Professionals

Tool:Product Teams Have Yet To Realize The Full Potential Of Social Media

For CMO Professionals

Report:Culture Is Key To Marketing Innovation Velocity

How B2C Marketers Inspire Cultural Change

Marketing innovation is hard and getting harder. Traditional marketing tools, channels, strategies, and tactics are becoming less effective in the age we live in now — that of the perpetually...

• Downloads: 173
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For Marketing Leadership Professionals

Report:Solving Product Strategy Problems With Co-Creation Contests

Use A Form Of Crowdsourcing To Overcome Product Development Challenges

The development of successful products is at the heart of every profit-seeking business. Product strategists face constant internal challenges around identifying new product opportunities and feature...

• Downloads: 360
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For Marketing Leadership Professionals

Report:Beyond Tablets: The Next Five Computing Form Factors To Watch

Product Strategists Should Stay Ahead Of Disruption With Innovation Now

Tablets have been the "it" product of 2010 and 2011. But they're not the final form factor. It's time for product strategists to anticipate what's coming next. We've identified five form factors as...

• Downloads: 1276

For Enterprise Architecture Professionals

Report:The Forrester Readiness Assessment For High-Performance EA

• Downloads: 48

For Enterprise Architecture Professionals

Report:Create Agile Processes For Introducing Emerging Technology

Processes: The Emerging Technology Playbook

With its careful approach to planning technology investments and general aversion to risk, IT is not meeting business demands for emerging technology as a driver for innovation and growth. Enterprise...

• Downloads: 396
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For CIO Professionals

Report:Psion Embraces Intercompany Collaboration As A Core Part Of Its Business

Social Software Plugs Partners And Customers Into The Product Development Process

Psion, a manufacturer of ruggedized handheld devices, has made intercompany collaboration core to its business. Psion CEO John Conoley and CMO Nick Eades have partnered in recent years to turn around...

• Downloads: 159

For CIO Professionals

Tool:Spending Allocations By Size Of Firm

For CMO Professionals

Report:Marketing Budgets For 2012 Expose A Fear Of Commitment

Digital Media Spending Surpasses That Of Traditional Media, But Marketers Wait To Commit Spend

As the economic recession lingers on, marketers remain cautious. Forecasts show that budgets are on the rise, but marketers are reluctant to commit. A more pragmatic marketer is emerging who wants...

• Downloads: 820

For Enterprise Architecture Professionals

Report:Fuse Technology, Innovation, And Business Change In Your Planning Cycle

Planning Methods: The EA Method Playbook

In most businesses today, technology has become a strong driver for innovation. The fruits of technology innovation are experienced all across the business model — from the point of customer...

• Downloads: 416

For CIO Professionals

Report:Schools Move Beyond The Basics: Competition Will Drive Technology Into The Education Market

Tech vendor strategists are attracted by the "edu" opportunity — a large and fast-growing user base and increasing reliance upon technology by governments, educators, parents, and students. But...

• Downloads: 1174

For Customer Insights Professionals

Report:Best Practices: Combining Mobile Behavioral Tracking Studies With Qualitative Insights

Seven Best Practices For Successfully Using A Market Research Online Community For Behavioral Tracking

Several market research online community (MROC) providers and client-side researchers are pushing the envelope with their communities and panels, using them as a platform for testing emerging...

• Downloads: 190

For CIO Professionals

Report:Six Business Technology Trends That Will Propel Your Firm In 2013

From Technology Foundations To Business Outcomes

Forrester sees six important trends unfolding in business technology (BT), where information technology will most directly and visibly affect business outcomes. Not having an initiative or effort...

• Downloads: 923
• Comments: 3
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For Marketing Leadership Professionals

Report:E-Textbooks Are A Transitional Product

To Maximize Revenue, Product Strategists Must Transcend Analog Replicas

Despite minimal pick-up in e-textbook products thus far, publishers know that their historical business models are at risk. Disruptive markets, such as used and rental books, are emerging in response...

• Downloads: 408