About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Bryan serves Infrastructure & Operations Professionals and leads a research team that helps Forrester's business technology clients in China as well as the telecom and networking sector for Asia Pacific region. Bryan offers strategic advice and guidance to clients in the areas of mega trends, overall IT spending patterns, cloud adoption, enterprise mobility solutions, data center transformation, and application adoption in Greater China region. He also helps regional clients for their networking and enterprise communication services strategies in Asia Pacific.
Bryan is a highly sought-after contributor to the media's coverage of the tech industry and regularly speaks at industry events in China and Asia.
Bryan came to Forrester through its acquisition of Springboard Research, where he has established its China operation. Before joining Springboard, Bryan was the regional managing director for In-Stat's operations in Asia, where he was responsible for all research and consulting business. Prior to In-Stat, Bryan was a program manager for Frost & Sullivan, focusing on networking and telecom services research for the Asia Pacific region.
Bryan graduated with a bachelor's degree in computing from the National University of Singapore.
Landscape: The Customer Analytics Playbook
The analytics conversation is now front and center for marketers, thanks to the real estate that big data enjoys in mainstream media. As a result of this buzz, customer analytics practitioners who...
Benchmarks: The Customer Analytics Playbook
The customer data explosion shows no signs of abating. Companies need strong customer analytics capabilities to get a handle on customer data and make meaningful decisions based on analytical...


Landscape: The Customer Analytics Playbook
Tools And Technology: The Customer Analytics Playbook
With the increased focus on data-driven marketing, few firms have the budgets, technology capabilities, or analytical skills to advance their analytics agendas internally, and they frequently turn to...
The real-time buzzword is back. Marketers, vendors, and service providers use this term in a variety of scenarios to describe technologies, analytics, customer service, and processes. The hype around...
How Customer Intelligence Can Unify Audience Intelligence Across Channels To Enable Advanced Advertising
Marketers constantly seek ways to design addressable marketing programs that reduce media waste and create targeting efficiencies: Direct marketers turn to marketing databases to inform audience...

How Six Vendors Stack Up In A Mature Yet Changing Market
In Forrester's 70-criteria evaluation of customer analytics vendors, we identified the six most significant software providers — Angoss Software, FICO, IBM, KXEN, Pitney Bowes, and SAS —...
