Bryan Wang

VP & PA Country Manager - China serving Infrastructure & Operations PROFESSIONALS

Bryan serves Infrastructure & Operations Professionals and leads a research team that helps Forrester's business technology clients in China as well as the telecom and networking sector for Asia Pacific region. Bryan offers strategic advice and guidance to clients in the areas of mega trends, overall IT spending patterns, cloud adoption, enterprise mobility solutions, data center transformation, and application adoption in Greater China region.  He also helps regional clients for their networking and enterprise communication services strategies in Asia Pacific.

Bryan is a highly sought-after contributor to the media's coverage of the tech industry and regularly speaks at industry events in China and Asia.

Previous Work Experience

Bryan came to Forrester through its acquisition of Springboard Research, where he has established its China operation. Before joining Springboard, Bryan was the regional managing director for In-Stat's operations in Asia, where he was responsible for all research and consulting business. Prior to In-Stat, Bryan was a program manager for Frost & Sullivan, focusing on networking and telecom services research for the Asia Pacific region.


Bryan graduated with a bachelor's degree in computing from the National University of Singapore.

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51 results in Reports

  • Customer Intelligence
  • Past 6 months
  • For Customer Experience Professionals

    Report:Mobile Moments Transform Customer Experience

    Mobile Experiences In Four Steps: Identify, Design, Engineer, And Analyze

    Your customer is experiencing a mobile mind shift: the expectation that she can get what she wants in her immediate context and moments of need. As a result, mobile is central to customer experience...

    • Downloads: 679
    • Rating:
  • For CIO Professionals

    Report:The CIO Mandate: Engaging Customers With Business Technology

    Vision: BT Leadership In The Age Of The Customer Playbook

    Read this report to understand how the age of the customer requires tech management to transform into a customer-facing function in specific ways. Business technology (BT) brings together technology...

    • Downloads: 368
  • For Marketing Leadership Professionals

    Report:Predictions 2014: Marketing Leaders Put Insights To Use

    Big Data Makes Way For Smart Data Across Social, Mobile, And Media

    Marketers have more channels to choose from than ever before. In 2014, their choices will become even more numerous, thanks to increasing device proliferation, the Internet of Things, and the...

    • Downloads: 674
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Can You Give The Business The Data That It Needs?

    Benchmarks: The Data Management Playbook

    Business leaders tell Forrester that they don't want more data; they want trusted data and an easier path to understand what it means. To get there, enterprise architects and application developers...

    • Downloads: 412
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Big Data In Banking: It's Time To Act

    Compete In The Age Of The Customer By Making Use Of All The Available Data

    Big data is a key trend for many industries, including financial services in general and banking in particular. Key business drivers in the banking industry, such as improving customer service,...

    • Downloads: 15
  • For CMO Professionals

    Report:Predictions 2014: B2B CMOs Will Juggle Data, Brand, And Organizational Investments

    In 2014, business-to-business (B2B) CMOs will have to determine the right balance of investments in data and analysis, brand building efforts, and organizational adaptations that help handle these...

    • Downloads: 306
    • Rating:
  • For CIO Professionals

    Report:Trends 2014: Indian CMOs' Technology Spending Plans

    CIOs Must Ramp Up Their Marketing Quotient For Effective Collaboration With CMOs

    Forrester, in conjunction with MindForce Research, recently surveyed 101 CMOs in India to understand business and marketing priorities, marketing spending on technology, key tech management and...

    • For Application Development & Delivery Professionals

      Report:Flex Your Customer Data Muscle: Do You Have What It Takes?

      Assessment: The Customer Data Management Playbook

      Customer data management (CDM) is no longer a boring, backwater capability. It is a foundation for and fundamental to success in the age of the customer. What are your firm's CDM capabilities? That's...

      • Downloads: 112
      • Rating:
    • For Customer Insights Professionals

      Report:TechRadar™: Customer Analytics Methods, Q1 2014

      Road Map: The Customer Analytics Playbook

      Forrester has identified 15 key customer analytics methods that customer insights professionals must master. Customer insights professionals are faced with tough decisions about which combination of...

      • Downloads: 433
    • For Customer Insights Professionals

      Report:Five Emerging Methods Advance Customer Analytics

      Continuous Improvement: The Customer Analytics Playbook

      The customer analytics environment is morphing from traditional practices that rely on internally sourced, static customer data to applying a predictive lens to externally sourced, dynamic streams of...

      • Downloads: 561
    • For Infrastructure & Operations Professionals

      Report:Predictions For 2014: Technology Monitoring

      Monitoring Advances From Providing Reactive Information To Predictive Business Insights

      In 2014, technology monitoring priorities for infrastructure and operations (I&O) professionals can no longer only focus on technology offerings that serve internal business services but must also...

      • Downloads: 248
    • For Customer Insights Professionals

      Report:Is Your Customer Insights Practice Ready For EU Privacy?

      Q&A: EU Privacy Regulations

      This report, originally written for security and risk professionals, is of critical importance to customer insights (CI) professionals as well. The European Union is poised to increase demands of...

      • Downloads: 69
    • For Application Development & Delivery Professionals

      Report:Self-Assessment Tool For Customer Data Management Capabilities

      Forrester recommends using the customer data management self-assessment tool to prepare to prioritize effort and investment in customer data management capabilities. The tool allows you to...

      • Downloads: 30
      • Rating:
    • For Marketing Leadership Professionals

      Report:Build Your Content Brand By Delivering Customer Value

      Vision: The Content Marketing Playbook

      To counter increasing media fragmentation and consumer disenchantment with advertising, marketers have begun to exploit the power of digital and social media by building large followings around...

      • Downloads: 232
      • Comments: 2
      • Rating:
    • For Customer Insights Professionals

      Report:The Power Of Customer Context

      Beyond Campaigns: Build A Contextual Marketing Engine

      Campaigns are far less effective at winning and retaining customers than they once were. To achieve sustainable competitive advantage now, you must deliver self-perpetuating cycles of real-time,...

      • Downloads: 85
      • Rating:
    • For eBusiness & Channel Strategy Professionals

      Report:Analyze This: Web Style Analytics Enters The Retail Store

      Privacy Remains A Significant Barrier For Adoption

      eBusiness leaders have a lot to offer retail store executives as they embark on injecting digital commerce technology into the physical store. Retail stores have been living in the analytical "dark...

      • For Application Development & Delivery Professionals

        Report:Build An Agile Customer Data Support Organization

        Organization: The Customer Data Management Playbook

        In a customer-centric world, designing, architecting, building, and deploying processes and applications based solely on business requirements no longer works. Leading organizations need to take an...

        • Downloads: 238
        • Rating:
      • For Customer Insights Professionals

        Report:A Stopgap For Marketing Science Scarcity

        Marketing scientists play an essential role in converting the ever-increasing amount of customer data into more profitable customer relationships. The scarcity of skilled marketing scientists,...

        • Downloads: 142
      • For CMO Professionals

        Report:Competitive Strategy In The Age Of The Customer: China

        Only Customer-Obsessed Enterprises Can Survive Disruption

        Manufacturing strength, distribution power, and information mastery are no longer competitive advantages in the age of the customer, where the only sustainable competitive advantage is customer...

        • Downloads: 106
        • Rating:
      • For Application Development & Delivery Professionals

        Report:Navigate The Future Of CRM In 2014

        Vision: The CRM Playbook

        The only source of competitive advantage is the one that can survive technology-fueled disruption: an obsession with understanding, connecting with, serving, and delighting customers. But as...

        • Downloads: 429
        • Rating:
      • For Marketing Leadership Professionals

        Report:Create Marketing Your Customers Can Use

        How To Infuse Marketing Programs With Usefulness

        Half of US online adults are always addressable, meaning that they personally use at least three Internet-connected devices and access the Web multiple times per day from multiple physical locations....

        • For Marketing Leadership Professionals

          Report:Brief: How Marketers Should Use The Weather

          Unlock A Major Part Of The Context Puzzle With Environmental Data

          The weather has always had a major impact on the way people behave and how they experience their surroundings — from how they wake up and plan their days to how they feel when they engage with...

          • Downloads: 100
        • For eBusiness & Channel Strategy Professionals

          Report:Predictions 2014: Mobile Trends In eBusiness

          Navigate Beyond The Hype To Drive Near-Term Results

          In 2014, there will be more than 2 billion smartphones globally. Mobile is becoming not only the new digital hub but also the bridge to the physical world. That's why mobile will affect more than...

          • Downloads: 663
          • Comments: 2
          • Rating:
        • For Marketing Leadership Professionals

          Report:Focus On People, Processes, And Technology To Achieve Mix Optimization Mastery

          Strategic Plan: The Marketing Mix Optimization Playbook

          Marketing mix optimization (MMO) is a complex endeavor, requiring a fundamental shift in decision-making and marketing measurement processes. To successfully effect this change and really understand...

          • Downloads: 557
        • For Marketing Leadership Professionals

          Report:Establish A Baseline For Mobile KPIs

          Benchmarks: The Mobile Marketing Playbook

          Marketers continue to advance from being mobile novices to approaching mobile strategically. With this maturity comes the responsibility to prove the success of mobile programs. However, in a rapidly...

          • Downloads: 241