Bryan Wang

VP & PA Country Manager - China serving Infrastructure & Operations PROFESSIONALS

Bryan serves Infrastructure & Operations Professionals and leads a research team that helps Forrester's business technology clients in China as well as the telecom and networking sector for Asia Pacific region. Bryan offers strategic advice and guidance to clients in the areas of mega trends, overall IT spending patterns, cloud adoption, enterprise mobility solutions, data center transformation, and application adoption in Greater China region.  He also helps regional clients for their networking and enterprise communication services strategies in Asia Pacific.

Bryan is a highly sought-after contributor to the media's coverage of the tech industry and regularly speaks at industry events in China and Asia.

Previous Work Experience

Bryan came to Forrester through its acquisition of Springboard Research, where he has established its China operation. Before joining Springboard, Bryan was the regional managing director for In-Stat's operations in Asia, where he was responsible for all research and consulting business. Prior to In-Stat, Bryan was a program manager for Frost & Sullivan, focusing on networking and telecom services research for the Asia Pacific region.

Education

Bryan graduated with a bachelor's degree in computing from the National University of Singapore.

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110 results in Reports

  • Customer Intelligence
  • Past 6 months
  • For CIO Professionals

    Report:Navigating The New Data Market Landscape

    New Data Sources And Players Offer Richer, Easier-To-Use Data For Better Business Decisions

    Organizations across industries are experiencing a data explosion that is doing nothing short of revolutionizing business practices. The availability of new data sources and delivery models provides...

    • Downloads: 290
  • For Customer Insights Professionals

    Report:Quick Take: Google Acquires Adometry

    Google Acknowledges The Significance Of Measuring The Customer Purchase Path

    On May 6, 2014, Google announced its intent to acquire Adometry, a software-as-a-service (SaaS) cross-channel attribution provider focused on providing deeper insights to marketing and media...

    • Downloads: 136
  • For CMO Professionals

    Report:B2B Marketing's Big Data Destiny

    How To Make Business Buyer Data Actionable

    Business-to-business (B2B) CMOs who make business decisions based on internal data, with all of its imperfections and gaps, risk the same fate as hikers who head off into the wilderness without a...

    • Downloads: 323
  • For Marketing Leadership Professionals

    Report:Establish A Baseline For Mobile KPIs

    Benchmarks: The Mobile Marketing Playbook

    Marketers continue to advance from being mobile novices to approaching mobile strategically. With this maturity comes the responsibility to prove the success of mobile programs. However, in a rapidly...

    • Downloads: 323
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of The Digital Store

    Landscape: The Digital Store Playbook

    The face of retail is changing. In-store digital experimentation is well underway, and eBusiness executives have the technical know-how and an increasingly cross-functional view to lead these...

    • Downloads: 363
  • For Customer Insights Professionals

    Report:Toolkit: Loyalty Program Member Interaction Assessment

    The inner workings of a loyalty program and external member interactions are deeply interconnected. To truly assess the success of a given program, you must look not only at the strategy but also at...

    • Downloads: 23
  • For eBusiness & Channel Strategy Professionals

    Report:Assemble The Right Digital Money Management Team

    Organization: The Digital Money Management Playbook

    As digital money management evolves from being a feature of digital banking to the core functionality of many mobile and online services, digital banking executives need to organize a...

    • Downloads: 132
  • For Customer Insights Professionals

    Report:Is Your Customer Insights Practice Ready For EU Privacy?

    Q&A: EU Privacy Regulations

    This report, originally written for security and risk professionals, is of critical importance to customer insights (CI) professionals as well. The European Union is poised to increase demands of...

    • Downloads: 119
  • For Customer Insights Professionals

    Report:Forrester's Attribution ROI Calculator

    Cross-channel attribution measurement accurately allocates credit across different marketing tactics and media assets, resulting in quantifying the customer purchase path. This toolkit, part of...

    • Downloads: 23
  • For Application Development & Delivery Professionals

    Report:Navigate The Future Of Customer Service In 2014

    Vision: The Contact Centers For Customer Service Playbook

    In the age of the customer, executives don't decide how customer-centric their companies are — customers do. Changes such as the explosion of digital communications, mobility, and the...

    • Downloads: 2626
  • For CIO Professionals

    Report:Top Technologies For Your BT Agenda

    Tools And Technology: The Business Technology Agenda Playbook

    In today's competitive environment, investing in business technologies is central to companies' ability to win, serve, and retain customers. Business execs know this, but they don't think that their...

    • For Application Development & Delivery Professionals

      Report:The Forrester Wave™: Digital Experience Delivery Platforms, Q3 2014

      Vendors From A Variety Of Backgrounds Vie To Be More Than A Basket Of Solutions

      In Forrester's 29-criteria evaluation of digital experience delivery providers, we identified the 13 most significant software vendors — Acquia, Adobe, Demandware, Digital River, HP Autonomy,...

      • Downloads: 206
    • For Marketing Leadership Professionals

      Report:Enhancing Publishers' Revenues With Pay Walls

      How To Use Pay Walls To Drive Digital Subscription Revenues With Valuable Content

      Publishers have two main streams of revenue: advertising and subscriptions. Until recently, constrained by the expectation that content on the Internet should be free, digital publishers, whether...

      • Downloads: 25
    • For Customer Insights Professionals

      Report:Take Lead-To-Revenue Management Beyond The Campaign

      Leverage Contextual Multichannel Marketing To Keep Pace With The Evolved B2B Buyer

      If your lead-to-revenue process is still driven by campaigns, you're behind the vanguard. Campaigns have lost power as a tactic to attract new buyers. And, campaigns have never been the most...

      • Downloads: 80
    • For Customer Insights Professionals

      Report:How Analytics Drives Customer Life-Cycle Management

      Vision: The Customer Analytics Playbook

      With the growing importance of customer insights (CI) in organizations, the role of analytics to extract insight and embed it back into organizational processes is at the forefront of business...

      • Downloads: 2511
    • For Marketing Leadership Professionals

      Report:Quick Take: AOL Acquires Convertro, Adding Attribution To Its Ad Tech Stack

      AOL Leapfrogs Competitors To Deliver Marketers' Holy Grail

      On May 6, 2014, AOL announced its acquisition of attribution vendor Convertro for a reported $101 million dollars. This move is in keeping with the company's ongoing commitment to investing in...

      • Downloads: 62
    • For Infrastructure & Operations Professionals

      Report:Brief: Introducing Software Analytics, A Key Business Technology Solution

      New Relic Insights Aims To Help Technology Management Professionals Ensure That Software Delivers Customer Value

      On March 19, 2014, New Relic announced the public beta of its new software analytics solution, New Relic Insights. Insights, a software-as-a-service (SaaS)-based IT analytics solution, collects and...

      • Downloads: 92
    • For Application Development & Delivery Professionals

      Report:Big Data In Banking: It's Time To Act

      Compete In The Age Of The Customer By Making Use Of All The Available Data

      Big data is a key trend for many industries, including financial services in general and banking in particular. Key business drivers in the banking industry, such as improving customer service,...

      • Downloads: 451
    • For CIO Professionals

      Report:Reset On Big Data

      Embrace Big Data To Engage Customers At Scale

      Big data rhetoric is at an all-time high. The media is all over the map with its points of view and technology vendors tout products with claims that seem incredible. In the midst of this din, CIOs...

      • Downloads: 529
    • For Customer Insights Professionals

      Report:Deciphering A Fragmented Customer Analytics Ecosystem

      Tools And Technology: The Customer Analytics Playbook

      With the increased focus on data-driven marketing, few firms have the budgets, technology capabilities, or analytical skills to advance their analytics agendas internally, and they frequently turn to...

      • Downloads: 2924
    • For Marketing Leadership Professionals

      Report:Big Data's Big Meaning For Marketing

      Use Big Data To Deliver Context And Personalization At Scale

      In the age of the customer, it's not enough for your organization to simply meet your customers' needs. Today, your customers often expect you to anticipate their needs, in much the same way as the...

      • Downloads: 454
    • For Marketing Leadership Professionals

      Report:Use LinkedIn For Social Reach Marketing

      Drive Awareness And Preference Among Business-Focused Consumers

      If you still think of LinkedIn as just a recruitment network, you're missing out. LinkedIn's launch of multiple content-publishing-platform features has provided brands with a unique opportunity to...

      • Downloads: 138
    • For Marketing Leadership Professionals

      Report:Create Marketing Your Customers Can Use

      How To Infuse Marketing Programs With Usefulness

      Half of US online adults are always addressable, meaning that they personally use at least three Internet-connected devices and access the Web multiple times per day from multiple physical locations....

      • Downloads: 287
    • For Marketing Leadership Professionals

      Report:Build Your Content Brand By Delivering Customer Value

      Vision: The Content Marketing Playbook

      To counter increasing media fragmentation and consumer disenchantment with advertising, marketers have begun to exploit the power of digital and social media by building large followings around...

      • Downloads: 419
    • For CMO Professionals

      Report:Competitive Strategy In The Age Of The Customer: China

      Only Customer-Obsessed Enterprises Can Survive Disruption

      Manufacturing strength, distribution power, and information mastery are no longer competitive advantages in the age of the customer, where the only sustainable competitive advantage is customer...

      • Downloads: 190