Bryan Wang

VP & PA Country Manager - China serving Infrastructure & Operations PROFESSIONALS

Bryan serves Infrastructure & Operations Professionals and leads a research team that helps Forrester's business technology clients in China as well as the telecom and networking sector for Asia Pacific region. Bryan offers strategic advice and guidance to clients in the areas of mega trends, overall IT spending patterns, cloud adoption, enterprise mobility solutions, data center transformation, and application adoption in Greater China region.  He also helps regional clients for their networking and enterprise communication services strategies in Asia Pacific.

Bryan is a highly sought-after contributor to the media's coverage of the tech industry and regularly speaks at industry events in China and Asia.

Previous Work Experience

Bryan came to Forrester through its acquisition of Springboard Research, where he has established its China operation. Before joining Springboard, Bryan was the regional managing director for In-Stat's operations in Asia, where he was responsible for all research and consulting business. Prior to In-Stat, Bryan was a program manager for Frost & Sullivan, focusing on networking and telecom services research for the Asia Pacific region.

Education

Bryan graduated with a bachelor's degree in computing from the National University of Singapore.

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55 results in Reports

  • Customer Intelligence
  • Past 6 months
  • For Customer Insights Professionals

    Report:The New Privacy: It's All About Context

    Adopt Contextual Privacy To Gain A Market Advantage

    "Privacy is dead": It's a trope so often repeated you might actually think it's true. But in the age of smartphones and sensors, privacy is not only possible, it's essential for building trust, the...

    • Downloads: 325
  • For CIO Professionals

    Report:Trends 2014: Indian CMOs' Technology Spending Plans

    CIOs Must Ramp Up Their Marketing Quotient For Effective Collaboration With CMOs

    Forrester, in conjunction with MindForce Research, recently surveyed 101 CMOs in India to understand business and marketing priorities, marketing spending on technology, key tech management and...

    • Downloads: 32
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Quick Take: Adobe Advances Mission Of Support For Digital Experiences

    Marketers want easy to use software that allows them to create, measure, and optimize digital experiences, while application development and delivery (AD&D) pros value deep technical capabilities and...

    • Downloads: 71
  • For Marketing Leadership Professionals

    Report:Establish A Baseline For Mobile KPIs

    Benchmarks: The Mobile Marketing Playbook

    Marketers continue to advance from being mobile novices to approaching mobile strategically. With this maturity comes the responsibility to prove the success of mobile programs. However, in a rapidly...

    • Downloads: 250
  • For Infrastructure & Operations Professionals

    Report:Building The Foundation For Customer Insight: Hadoop Infrastructure Architecture

    The proliferation of customer-facing data-intensive systems in almost every modern enterprise has catalyzed the rapid deployment of big data environments, commonly with Hadoop as the underlying...

    • Downloads: 189
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:Assemble The Right Digital Money Management Team

    Organization: The Digital Money Management Playbook

    As digital money management evolves from being a feature of digital banking to the core functionality of many mobile and online services, digital banking executives need to organize a...

    • Downloads: 99
  • For Marketing Leadership Professionals

    Report:Build Your Content Brand By Delivering Customer Value

    Vision: The Content Marketing Playbook

    To counter increasing media fragmentation and consumer disenchantment with advertising, marketers have begun to exploit the power of digital and social media by building large followings around...

    • Downloads: 257
    • Comments: 2
    • Rating:
  • For Marketing Leadership Professionals

    Report:CMOs Must Build An Affinity Channels Strategy To Reach New Audiences

    How To Navigate Fragmenting Media Audiences Across Niche, Focused Digital Media Networks

    Young demographic audiences, often described as Millennials or Gen Zers, are fragmenting across a new landscape of affinity-focused media channels built on YouTube including StyleHaul, Machinima,...

    • For Marketing Leadership Professionals

      Report:Create Marketing Your Customers Can Use

      How To Infuse Marketing Programs With Usefulness

      Half of US online adults are always addressable, meaning that they personally use at least three Internet-connected devices and access the Web multiple times per day from multiple physical locations....

      • Downloads: 145
    • For Marketing Leadership Professionals

      Report:Focus On People, Processes, And Technology To Achieve Mix Optimization Mastery

      Strategic Plan: The Marketing Mix Optimization Playbook

      Marketing mix optimization (MMO) is a complex endeavor, requiring a fundamental shift in decision-making and marketing measurement processes. To successfully effect this change and really understand...

      • Downloads: 565
    • For CMO Professionals

      Report:Focus B2B Marketing Budget Gains On Business Outcomes To Succeed In 2014

      Business-to-business (B2B) marketing executives must stretch budget dollars across an increasingly fragmented set of funding demands to reach buyers where they are spending their time. While CMOs...

      • Downloads: 271
      • Comments: 1
      • Rating:
    • For Application Development & Delivery Professionals

      Report:Brief: How TripIt Masters Mobile Moments For Frequent Fliers

      Concur's Travel Organizing App Powerfully Combines Operational Awareness With Mobile Engagement

      Customers' mobile mind shift means they expect service in their immediate context and moment of need. The battle for customers' attention and loyalty will be waged in mobile moments — any time...

      • Downloads: 100
    • For eBusiness & Channel Strategy Professionals

      Report:Digital Financial Services Teams Should Embrace Game Mechanics

      Digital teams at financial services firms have been slower than digital teams in other industries to adopt game mechanics. But the success of game mechanics in sectors like airlines and education has...

      • Downloads: 238
    • For Application Development & Delivery Professionals

      Report:Navigate The Future Of Customer Service In 2014

      Vision: The Contact Centers For Customer Service Playbook

      In the age of the customer, executives don't decide how customer-centric their companies are — customers do. Changes such as the explosion of digital communications, mobility, and the...

      • Downloads: 2382
      • Rating:
    • For Application Development & Delivery Professionals

      Report:Big Data In Banking: It's Time To Act

      Compete In The Age Of The Customer By Making Use Of All The Available Data

      Big data is a key trend for many industries, including financial services in general and banking in particular. Key business drivers in the banking industry, such as improving customer service,...

      • Downloads: 179
    • For CIO Professionals

      Report:Software Must Enrich Your Brand

      Software Is A Critical Strategic Asset, Not An Operational Nice-To-Have

      Your customers increasingly interact with your products and service directly through the software they touch: mobile apps, connected products, websites, and digital experiences. If the software fails...

      • Downloads: 207
      • Rating:
    • For Application Development & Delivery Professionals

      Report:How To Manage APIs For Customer Engagement

      APIs Need More Than API Management

      Application programming interfaces (APIs) are central to any organization's software strategy to win, retain, and serve customers. As a result, development leaders are scrutinizing API management...

      • Downloads: 106
    • For eBusiness & Channel Strategy Professionals

      Report:Predictions 2014: Mobile Trends In eBusiness

      Navigate Beyond The Hype To Drive Near-Term Results

      In 2014, there will be more than 2 billion smartphones globally. Mobile is becoming not only the new digital hub but also the bridge to the physical world. That's why mobile will affect more than...

      • Downloads: 680
      • Comments: 2
      • Rating:
    • For Customer Insights Professionals

      Report:Adaptive Intelligence: Assess Your Readiness

      Firms today have the false belief that they can create a 360-degree view of their customers with just the data they own. But this means they miss out on valuable insights from partners and...

      • Downloads: 77
    • For Customer Insights Professionals

      Report:A Stopgap For Marketing Science Scarcity

      Marketing scientists play an essential role in converting the ever-increasing amount of customer data into more profitable customer relationships. The scarcity of skilled marketing scientists,...

      • Downloads: 144
    • For Customer Experience Professionals

      Report:You Are Here: Location Analytics And The Rebirth Of Customer Experience

      As the digitization of people, places, and experiences brings the online and offline realms together, companies are waking up to the fact that they know much more about their customers online than...

      • Downloads: 457
      • Rating:
    • For Customer Insights Professionals

      Report:The Age Of The Customer Requires A More Intelligent Enterprise

      A Framework For Company Change Fueled By Customer Insights

      Companies across the globe and from every industry are building teams to translate mountains of information into a better understanding of their customers. In the age of the customer, knowing your...

      • Downloads: 327
    • For Infrastructure & Operations Professionals

      Report:Predictions For 2014: Technology Monitoring

      Monitoring Advances From Providing Reactive Information To Predictive Business Insights

      In 2014, technology monitoring priorities for infrastructure and operations (I&O) professionals can no longer only focus on technology offerings that serve internal business services but must also...

      • Downloads: 254
    • For eBusiness & Channel Strategy Professionals

      Report:mHealth Illustrates New Business Opportunities

      How To Combine New Data Sources, Cloud Resources, And Engagement Tactics To Maximize Impact In Mobile Moments

      A phenomenal amount of innovation is happening in the healthcare and wellness industries that places them at the forefront of mobile engagement. From wrist bands to smart pills, firms are using...

      • Downloads: 341
      • Rating:
    • For Customer Insights Professionals

      Report:The Forrester Wave™: Enterprise Listening Platforms, Q1 2014

      The 11 Providers That Matter Most And How They Stack Up

      In Forrester's 27-criteria evaluation of enterprise listening platform vendors, we identified the 11 most significant software and service providers in the category — Attensity, Brandwatch,...

      • Downloads: 445
      • Rating: