Forrester

For Sourcing & Vendor Management Professionals

Report:Align Your Commercial Approach With Your Software Category Sourcing Strategy

Vision: The Strategic Software Sourcing Playbook

This report describes Forrester's vision of strategic software sourcing for sourcing and vendor management (SVM) executives. It is more difficult than ever for software sourcing professionals to meet...

• Downloads: 136

For Application Development & Delivery Professionals

Report:The Forrester Wave™: Online Video Platforms, Q1 2013

Kaltura Joins Leaders Brightcove And Ooyala In A Maturing Market

Video is integral to many consumer-facing websites, not just from traditional media providers but from brands, companies, and organizations without a history of content creation. In Forrester's...

• Downloads: 275

For Customer Insights Professionals

Report:Consumer Attitudes Toward Loyalty Programs Deteriorate

Landscape: The Customer Loyalty Playbook

Consumers join programs of brands they like, but they limit their participation to only a few programs and are motivated by the desire to seek out discounts. Since 2008, consumer attitudes toward...

• Downloads: 804

For Marketing Leadership Professionals

Report:Western European Social Media Marketing Forecast, 2012 To 2017

Growth Slows But Remains Strong Despite Legislative Uncertainty

Social media marketing spending in the European Union (EU) will rise over the next five years, boosted by increasing numbers of addressable devices; consumers' willingness to use them; continued...

• Downloads: 115

For Customer Experience Professionals

Report:How Chief Customer Officers Orchestrate Experiences

Organization: The Customer Experience Ecosystem Playbook

Forrester collected and analyzed data about chief customer officers (CCOs) to understand who they are, where they came from, what companies appoint them, and what they do for their firms. This year,...

• Downloads: 366
• Rating:

For Enterprise Architecture Professionals

Report:Map Your Way To Your Information Strategy's Business Outcomes

Road Map: The Information Strategy And Architecture Playbook

One of the most difficult aspects of an information architecture (IA) practice is engaging stakeholders to buy into your strategy and contribute to your architecture development. The architect's best...

• Downloads: 354

For CIO Professionals

Report:Use POST To Build A Road Map For Mobile Engagement

Road Map: The CIO's Mobile Engagement Playbook

How do you build a road map for something as fast-moving and disruptive as mobile apps, devices, and projects? Certainly not by letting projects unfold at random as budgets and sponsors appear. To...

• Downloads: 405
• Rating:

For Customer Insights Professionals

Report:Case Study: SCENE Uses Customer Insights To Deliver Value To Loyalty Customers

This report provides a case study supporting Forrester's best practices for customer intelligence professionals working to drive customer loyalty. Forrester identifies four crucial best practices for...

• Downloads: 168

For Infrastructure & Operations Professionals

Report:Hosted Virtual Desktops Versus Physical PCs: Understanding The Operational Cost Differences

When considering hosted virtual desktops (also known as virtual desktop infrastructure, or VDI) as an alternative or in addition to physical PCs, it's difficult to find reliable information about the...

• Downloads: 465

For Security & Risk Professionals

Report:What You Must Know About Data Privacy Regulations In Asia Pacific

Be Ready To Comply With Dynamic Regulatory Changes

Understanding the laws and regulations that govern data privacy across your organization is critical for any company, but it can be challenging. As a result, too many security and risk (S&R)...

• Downloads: 90

For CMO Professionals

Report:Become Scientific About Marketing Investments And Outcomes

Road Map: The Marketing Mix Optimization Playbook

Marketing mix optimization (MMO) has become an indispensable discipline for marketing leaders because it helps in effectively allocating marketing budgets across an increasingly fragmented media and...

• Downloads: 274

For Application Development & Delivery Professionals

Report:Capitalize On The Digital Experience Imperative With Better Governance

Processes: The Digital Experience Delivery Playbook

Organizations still struggle to get the right content to the right consumers at the right time. Outdated technologies, policies, and procedures mean that IT can't keep pace with the business' demands...

• Downloads: 231

For Security & Risk Professionals

Report:The Forrester Wave™: Endpoint Security, Q1 2013

Endpoint Security Suites Take Center Stage In The Enterprise

In Forrester's 50 criteria evaluation of endpoint security vendors, we identified nine top providers in the category — F-Secure, IBM, Kaspersky, LANDesk, Lumension, McAfee, Sophos, Symantec,...

• Downloads: 517
• Rating:

For Marketing Leadership Professionals

Report:Deliver Transparent Returns On Your Marketing Dollar

Business Case: The Marketing Mix Optimization Playbook

Marketing mix modeling is a powerful tool that provides a holistic understanding of marketing performance across channels. With marketing mix modeling, marketers can positively affect business...

• Downloads: 236

For eBusiness & Channel Strategy Professionals

Report:2013 Mobile Trends For eBusiness Professionals

Landscape: The Mobile eBusiness Playbook

With more than 1 billion smartphones in consumers' pockets at the beginning of 2013, mobile is driving a second Internet revolution that's even more profound than the first one. Mobile creates new...

• Downloads: 660
• Rating:

For Security & Risk Professionals

Report:Build An Information Security Management System

Policy And Procedures: The S&R Practice Playbook

Over recent years, the information security industry has matured nicely; experts and associations have documented many best practice models, and their adoption has been widespread. It's disconcerting...

• Downloads: 743

For Enterprise Architecture Professionals

Report:Information Architecture Planning Toolkit

As business executives develop an appreciation for the potential value in their information assets, they're looking to architects to help them dramatically improve their information management and...

• Downloads: 27
• Comments: 2

For Customer Insights Professionals

Report:Move Beyond Campaigns To Tap Hidden Customer Potential

Cross-channel campaign management (CCCM) tools are the heart of the enterprise marketing platform, yet campaigns are too rigid and too rooted in batch-based techniques to allow firms to achieve...

• Downloads: 91

For Marketing Leadership Professionals

Report:Global Mobile Behaviors, 2012

Global Consumer Technographics®

In 2012, the majority of consumers in the US, Asia Pacific, Europe, and Latin America owned a mobile phone. However, the ways in which global consumers use their phone varies across countries....

• Downloads: 62

For Security & Risk Professionals

Report:Measure The Effectiveness Of Your Data Privacy Program

Performance Management: The Data Security And Privacy Playbook

Privacy is one of the most important and emotional issues in information security. Privacy, or the lack thereof, affects a company's management, employees, and most importantly, customers. With the...

• Downloads: 236
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For Customer Experience Professionals

Report:Executive Q&A: Customer Experience Co-Creation

Despite professed customer centricity, many firms don't think to involve customers, employees, or key delivery partners in the experience design process. This oversight costs firms precious time and...

• Downloads: 236
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For Application Development & Delivery Professionals

Report:Choose The Right Customer Service Solution For Your Business

Tools And Technology: The Contact Centers For Customer Service Playbook

Delivering a differentiated customer experience requires that you have the right technologies, business processes, and empowered organizational structures to support your organization's customer...

• Downloads: 346
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For Infrastructure & Operations Professionals

Report:Use Context To Drive A Seamless UC&C Service Layer

Vision: The Communications And Collaboration Infrastructure Playbook

Increasing consumerization of IT and advances in both cloud technologies and deployment models tremendously affect the enterprise not simply on how we communicate but where, when, and on what kind of...

• Downloads: 170

For CIO Professionals

Report:Systems Integrators Are Failing To Meet The Expectations Of Indian CIOs

Business Results, Not Products Or Solutions, Differentiate SIs In The Eyes Of These CIOs

The CIO's role is clearly evolving to become less technical and more business-oriented. Indian CIOs have started looking beyond IT when engaging systems integrators (SIs) with the objective of...

• Downloads: 80
• Comments: 1
• Rating:

For Customer Insights Professionals

Report:CI Professionals: Plan For The Future Of Cross-Channel Marketing

The online marketing suite supports many of the priorities that customer insights (CI) professionals hold dear: customer centricity, cost efficiency, measurement, and marketing relevance. But...

• Downloads: 869
• Rating: