For Marketing Leadership Professionals

Build Your Content Brand By Delivering Customer Value

Vision: The Content Marketing Playbook

    Why Read This Report

    To counter increasing media fragmentation and consumer disenchantment with advertising, marketers have begun to exploit the power of digital and social media by building large followings around engaging content. That is the power of a content brand. Content brands are built by becoming reliable sources of valuable content that consumers proactively seek out, engage with and, ultimately, advocate for. Unfortunately, marketers often lack the resources, talent, commitment, and patience to invest in and see results from their content marketing initiatives. Read this report of the content marketing playbook to understand how marketers should structure their content marketing efforts to successfully build a content brand and how they should address customer needs throughout the customer life cycle.
    US $ 499
    Become A Client

    Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

    Already A Client?
    Log in to read this document.

    TABLE OF CONTENTS

    • Empowered Customers Challenge Established Communication Tactics
    • Content Marketing Boosts Customer Relationships By Delivering Value
    • Move From Random Acts Of Content Marketing To A True Content Brand
    • RECOMMENDATIONS

      Start Building The Foundations Of Your Content Brand Now
    • WHAT IT MEANS

      Content Marketing Leads To Democratic Storytelling
    • Supplemental Material
    • Related Research Documents