Why Read This
Even the best mobile strategy can be a victim of poor execution. Managing technology is hard enough, but as new phone features and capabilities crop up seemingly every day, navigating the ever changing landscape of mobile banking technologies and vendors becomes increasingly complex. eBusiness professionals must weigh the appropriateness of any technology based on its fit with the business objectives and customer goals. This report forms part of our mobile banking strategy playbook and outlines the tools and technologies digital banking teams need to execute their mobile banking strategy. It is designed to provide guidance on how to build and optimize existing mobile technologies to increase customer value.