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This is the Tools And Technology report in The Mobile Banking Strategy Playbook.

For eBusiness & Channel Strategy Professionals

Building Next-Generation Mobile Banking

January 02, 2013

By Tiffani Montez, Peter Wannemacher with Benjamin Ensor, Julie A. Ask, Catherine Graeber, Peter Sheldon, Jost Hoppermann, Myriam Da Costa, Douglas Roberge

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Why Read This Report

Even the best mobile strategy can be a victim of poor execution. Managing technology is hard enough, but as new phone features and capabilities crop up seemingly every day, navigating the ever changing landscape of mobile banking technologies and vendors becomes increasingly complex. eBusiness professionals must weigh the appropriateness of any technology based on its fit with the business objectives and customer goals. This report forms part of our mobile banking strategy playbook and outlines the tools and technologies digital banking teams need to execute their mobile banking strategy. It is designed to provide guidance on how to build and optimize existing mobile technologies to increase customer value.
Tags: Banking, Contactless & Mobile Payments, eCommerce, Financial Services, Marketing & Strategy, Mobile Apps, Mobile Banking, Mobile Channel for Consumers, Mobile eCommerce, Retail Payments
US $ 499
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TABLE OF CONTENTS

  • Anticipate Change To Deliver A Successful Mobile Banking Solution
  • Build A Scalable Solution That Meets Short- And Long-Term Needs
  • Identify New Opportunities Unique To Mobile
  • Balance Optimizing The Platform And Building New Contextual Services
  • Navigating Mobile Banking Vendors Is Not Straightforward

  • RECOMMENDATIONS

    It's Not About What You Can Do Today But What You Can Do Tomorrow
  • Supplemental Material
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