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For Sales Enablement Professionals

Business Technology Buyers' Social Media Behaviors Are Evolving

B2B Tech Marketers Must Understand The Details If They Want To Be Engaged

October 12, 2011

By Peter O'Neill with Peter Burris, Zachary Reiss-Davis, Sophia I. Vargas

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Why Read This Report

As IT decision-makers become more experienced in their use of social media for work purposes and the underlying technologies begin to mature, usage patterns have shifted. IT decision-makers are no longer blindly exploring behaviors that might not be relevant to them for work purposes; they are instead focusing on behaviors that directly help them.
Tags: B2B Marketing, Interactive Marketing Strategy and Process, Social Marketing, Social Media, Technology Product Strategies
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TOOLS & TEMPLATES

  • Vendor Selection Aids:

    The Social Technographics® Of BT Buyers Over The Past Three Years

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    The Components Of Each Social Technographics Ladder Rung

  • Vendor Selection Aids:

    Components Of The B2B Social Technographics Ladder

 
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