For Sales Enablement Professionals

Business Technology Buyers' Social Media Behaviors Are Evolving

B2B Tech Marketers Must Understand The Details If They Want To Be Engaged

    Why Read This Report

    As IT decision-makers become more experienced in their use of social media for work purposes and the underlying technologies begin to mature, usage patterns have shifted. IT decision-makers are no longer blindly exploring behaviors that might not be relevant to them for work purposes; they are instead focusing on behaviors that directly help them.
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