Forrester

DESCRIPTION

Today's executives are totally dependent on technology to achieve their organizations' goals and objectives — without technology, they cannot compete. CIOs increasingly play a vital role in developing business strategy and defining the technology direction for the organization to achieve competitive advantage. Smart CIOs — and CEOs — will create a business technology (BT) strategy by developing technology strategy in conjunction with their business strategy.

To develop a BT strategy, CIOs and IT strategists must adopt a continuous process that begins and ends with the business, developing the technology strategy as an integral part of developing the business strategy, and developing the IT operating plan to support the BT strategies.

This teleconference introduces the new Forrester Business Technology Strategic Planning Playbook and sets out the Forrester framework to implement effective BT strategic planning.

Agenda:

• Why BT Strategic Planning?
• The Forrester BT Strategic Planning Playbook
• Putting The Playbook To Work