CLIP THIS INQUIRY

Select a group:

Group Name
Create New GroupClip

CLIP THIS FLOW

Select a group:

Group Name
Create New GroupClip

For CIO Professionals

Business Web 2.0 Buyer Profile: 2010

Web 2.0 Technologies Find Internal And External Roles In Firms

April 28, 2010

By TJ Keitt with Peter Burris, Madiha Ashour

  • 579 downloads
  • 0 comments
  • Rating:

Why Read This Report

Business leader interest in Web 2.0 technologies has led software vendors of all stripes to add social layers to their applications. Sixty-five percent of firms have adopted at least one Web 2.0 technology, but businesses are focusing on a subset of tools — wikis, discussion forums, and blogs. How are they using these tools? While there are many internal and external uses, businesses have zeroed in on information capture and dissemination. In light of this, marketers should position these technologies to address specific business processes in order to gain business leader and information worker buy-in.
Tags: B2B Marketing, Enterprise Collaboration, Enterprise Web 2.0, Information Management, IT Spending Forecasts, Tech Sector Economics, Technology Adoption Data, Technology Product Strategies
US $ 499
Become A Client

Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

Already A Client?
Log in to read this document.

TABLE OF CONTENTS

  • Businesses Seek To Leverage Web 2.0 For Internal And External Use

  • RECOMMENDATIONS

    Position Web 2.0 Tools As An Integral Part Of Established Business Processes
  • Supplemental Material
  • Related Research Documents
 
Loading...

Browse

About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Research
Latest Reports
Playbooks
Charts & Figures
Forrester Waves
Planned Research
Data
Consumer Data
Business Data
Events
Forums
Webinars
Workshops
Tools & Templates
Vendor Selection Aids
Best Practice & Self-Assessments
Models & Calculators
Document Templates

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

Consulting

Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

Community

Connect with peers and analysts, share your views, and ask questions on key business issues.

Blog

Forrester analysts weigh in on the latest business and technology news.

  • BROWSE
  • Register
  • Call +1 617.613.5730
  • Cart