- For all Roles
For Infrastructure & Operations Professionals
To engage customers, retailers are implementing new technologies to help increase the relevance of content, reduce shopper frustrations, and create pleasing experiences. For example, Burberry ta...
- Downloads: 46
For eBusiness & Channel Strategy Professionals
eBusiness leaders have a lot to offer retail store executives as they embark on injecting digital commerce technology into the physical store. Retail stores have been living in the analytical "d...
- Downloads: 84
For CMO Professionals
Report: B2B Marketing's Big Data Destiny
Business-to-business (B2B) CMOs who make business decisions based on internal data, with all of its imperfections and gaps, risk the same fate as hikers who head off into the wilderness without ...
- Downloads: 86
For Customer Insights Professionals
Delivering on the vision of digital intelligence requires a strong technology commitment to support broad data, analysis, and action requirements. But many organizations fail to develop a compre...
- Downloads: 126
For Marketing Leadership Professionals
Marketing mix optimization (MMO) is a complex endeavor, requiring a fundamental shift in decision-making and marketing measurement processes. To successfully effect this change and really unders...
- Downloads: 563