Forrester Research : Topic

Business Intelligence

Forrester defines the business intelligence (BI) market as a set of methodologies, processes, architectures, and technologies that leverage the output of information management processes for analysis, reporting, performance management, and information delivery. Research coverage includes executive dashboards as well as query and reporting tools.

Reports (15)
Charts & Figures (17)

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Methodology

Analyst

Michael O'Grady (5)
Reineke Reitsma (3)
Sarah Rotman Epps (2)
Anthony Mullen (1)
Gina Sverdlov (1)
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- Anthony Mullen (1)
- Gina Sverdlov (1)
- Jitender Miglani (1)
- Michael O'Grady (5)
- Reineke Reitsma (3)
- Samantha Yanling Jaddou (1)
- Sarah Rotman Epps (2)
- Susan Huynh (1)
- Vikram Sehgal (1)

Topics

eCommerce (8)
Customer Experience Management (6)
IT Infrastructure & Operations (4)
Technology Product Strategies (3)
Interactive Marketing Strategy and Process (2)
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- Branding (1)
- Customer Experience Management (6)
- Customer Intelligence Strategy and Process (1)
- eCommerce (8)
- Enterprise Mobility (1)
- Innovation (1)
- Interactive Marketing Strategy and Process (2)
- IT Infrastructure & Operations (4)
- Market Research (2)
- Marketing Methods (1)
- Marketing Service Providers (1)
- Media Mix (1)
- Technology Product Strategies (3)

Industry

Region

North America (7)
Europe (6)
Asia Pacific (5)
Latin America (3)
Africa (2)
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- Africa (2)
- Asia Pacific (5)
- Europe (6)
- Latin America (3)
- Middle East (2)
- North America (7)

Vendor

Google (4)
Apple (2)
Microsoft (2)

15 results in Everything

Past 6 months
Marketing Leadership
Consumer Electronics & Technology

For Marketing Leadership Professionals
Report:Forrester Research Connected Devices Forecast, 2012 To 2017 (US)
ForecastView Spreadsheet
Jitender MiglaniDecember 31, 2012
Adoption and ownership of game console devices, Blu-ray Disc players, and HDTVs among US households. Includes unit sales and installed base of: 1) game consoles (PS3, Xbox 360, Wii, etc.) by...
- Downloads: 8
For Marketing Leadership Professionals
Report:Emerging Markets Overview: Brazil
A Global Consumer Technographics® Report
Reineke ReitsmaMay 28, 2013
By far the largest and most populated country in South America, Brazil has a presence on the world stage that continues to win global attention and inspire awe with as much flair as Adriana Lima...
- Downloads: 19
For Marketing Leadership Professionals
Report:Emerging Touchpoints Require A Marketing Mind Shift
Vision: The Emerging Touchpoints For Marketing Playbook
Anthony MullenFebruary 19, 2013
Emerging technologies — from smart objects and wearables to behind-the-scenes taxonomy tools — radically change how your customers think, act, and relate to others. Marketers who try to...
- Downloads: 449
- Rating:
For Marketing Leadership Professionals
Charts & Figures:Forecast: Chinese Technology Adoption, 2012 To 2016
Asia Pacific Consumer Technographics®
Samantha Yanling JaddouMay 6, 2013
For Marketing Leadership Professionals
Report:Fitness Wearables — Many Products, Few Customers
Product Strategists Must Broaden Wearables' Appeal Beyond Fitness
Sarah Rotman EppsJanuary 28, 2013
Wearable devices are part of the next wave of growth and innovation in personal computing, a phenomenon we call "smart body, smart world." Wearables could target any use case, from gaming to...
- Downloads: 312
- Comments: 1
For Marketing Leadership Professionals
Report:The Worldwide Tablet Forecast
A ForecastView Report
Michael O'Grady, Vikram SehgalJune 13, 2013
Forrester recently launched its first global tablet forecast. This report provides color and insight into the numbers behind the forecast. We examine some of the key drivers from both a consumer and...
- Downloads: 22
For Marketing Leadership Professionals
Report:Forrester Research Tablet And eReader Forecast, 2012 To 2017 (US)
ForecastView Spreadsheet
Michael O'GradyJanuary 30, 2013
Sales and installed base for tablet and eReader devices as well as book market spending. Breaks out installed base of consumer- and business-owned tablets and new and replacement tablet sales. Also...
- Downloads: 5
For Marketing Leadership Professionals
Report:US Online Hispanics: A Demographic Overview
North American Technographics®
Reineke ReitsmaFebruary 26, 2013
This demographic overview highlights the unique behaviors and attitudes that characterize US online Hispanics compared with their non-Hispanic peers. US online Hispanics lead the way in mobile device...
- Downloads: 70
For Marketing Leadership Professionals
Report:Forrester Research Search Engine Marketing Forecast, 2013 To 2018 (Western Europe)
ForecastView Spreadsheet
Susan HuynhMay 22, 2013
Spending on paid search and search engine optimization (SEO) for each of the 17 Western European countries. Segments paid search spending by 11 different verticals. Includes historical...
- Downloads: 1
For Marketing Leadership Professionals
Report:Forrester Research World eReader And eBook Forecast, 2012 To 2017 (Global)
ForecastView Spreadsheet
Michael O'GradyJanuary 16, 2013
Global sales and installed base of eReader devices in 53 countries. Also includes total book (physical and digital) and eBook spending for each country. Includes historical data back to 2010 plus a...
- Downloads: 2
For Marketing Leadership Professionals
Report:Understanding The Changing Needs Of Online Consumers In Asia Pacific, 2012
Asia Pacific Technographics®
Reineke ReitsmaMarch 13, 2013
For the past seven years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. As in recent years, this dedicated report helps companies understand the online and...
- Downloads: 36
For Marketing Leadership Professionals
Report:The State Of Consumers And Technology: Benchmark 2012, Europe
European Consumer Technographics®
Gina SverdlovApril 8, 2013
This report is a graphical analysis of Forrester's European Technographics Online Benchmark Survey, Q3 2012. It provides an overview of European consumers' Internet and consumer technology behaviors....
- Downloads: 51
For Marketing Leadership Professionals
Report:Forrester Research World Tablet Adoption Forecast, 2012 To 2017 (Global)
ForecastView Spreadsheet
Michael O'GradyJanuary 16, 2013
Global sales and installed base for tablet devices in 53 countries. Breaks out installed base of consumer- and business-owned tablets by country and new and replacement tablet sales. Also...
- Downloads: 2
For Marketing Leadership Professionals
Report:The State Of Consumers And Technology: Benchmark 2012, China
Asia Pacific Consumer Technographics®
Samantha Yanling JaddouMay 2, 2013
This report provides an overview of metropolitan Chinese online consumers' behaviors and technology attitudes. In general, metropolitan Chinese consumers are enthusiastic mobile owners and social...
- Downloads: 29
For Marketing Leadership Professionals
Report:Forrester Research Tablet And eReader Forecast, 2012 To 2017 (Western Europe)
ForecastView Spreadsheet
Michael O'GradyFebruary 8, 2013
Sales and installed base for tablet and eReader devices as well as book market spending for 16 Western European countries. Breaks out installed base of consumer- and business-owned tablets by country...
- Downloads: 4
For Marketing Leadership Professionals
Report:"Smart Body, Smart World" For Marketers
Sensor Devices Disrupt Marketing Practices
Sarah Rotman EppsMarch 26, 2013
Your customers are becoming even more connected. Sensor-laden devices on our bodies, in our homes, in our cars, and virtually everywhere else are creating new opportunities and demands for marketers....
- Downloads: 316
- Rating:

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For Marketing Leadership Professionals

Report:Forrester Research Connected Devices Forecast, 2012 To 2017 (US)

For Marketing Leadership Professionals

Report:Emerging Markets Overview: Brazil

For Marketing Leadership Professionals

Report:Emerging Touchpoints Require A Marketing Mind Shift

For Marketing Leadership Professionals

Charts & Figures:Forecast: Chinese Technology Adoption, 2012 To 2016

For Marketing Leadership Professionals

Report:Fitness Wearables — Many Products, Few Customers

For Marketing Leadership Professionals

Report:The Worldwide Tablet Forecast

For Marketing Leadership Professionals

Report:Forrester Research Tablet And eReader Forecast, 2012 To 2017 (US)

For Marketing Leadership Professionals

Report:US Online Hispanics: A Demographic Overview

For Marketing Leadership Professionals

Report:Forrester Research Search Engine Marketing Forecast, 2013 To 2018 (Western Europe)

For Marketing Leadership Professionals

Report:Forrester Research World eReader And eBook Forecast, 2012 To 2017 (Global)

For Marketing Leadership Professionals

Report:Understanding The Changing Needs Of Online Consumers In Asia Pacific, 2012

For Marketing Leadership Professionals

Report:The State Of Consumers And Technology: Benchmark 2012, Europe

For Marketing Leadership Professionals

Report:Forrester Research World Tablet Adoption Forecast, 2012 To 2017 (Global)

For Marketing Leadership Professionals

Report:The State Of Consumers And Technology: Benchmark 2012, China

For Marketing Leadership Professionals

Report:Forrester Research Tablet And eReader Forecast, 2012 To 2017 (Western Europe)

For Marketing Leadership Professionals

Report:"Smart Body, Smart World" For Marketers

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