Forrester

For eBusiness & Channel Strategy Professionals

Report:2013 eBusiness Organizational Trends

eBusiness Professionals Believe Teams Should Integrate With Their Organizations

As digital channels and strategies grow in importance across firms and become increasingly vital to the success of the company as a whole, eBusiness teams see their responsibilities, budgets, and...

• Downloads: 196

For eBusiness & Channel Strategy Professionals

Blog:European Online Retail Forecast 2012 to 2017: Online growth will begin to polarize across Europe

European online retail sales will reach €191 billion by 2017, up from €112 billion in 2012 – reflecting a 11% compound annual growth rate (CAGR) over the next five years. ...

For eBusiness & Channel Strategy Professionals

Blog:What does the arrival of the Chief Digital Officer mean to the eBusiness team?

I’ve been thinking, talking to clients, and reading a lot recently about the rise of the Chief Digital Officer. Most of my recent research has been concerning the shift we are seeing in leading...

For eBusiness & Channel Strategy Professionals

Blog:Managing the Cross-Touchpoint Customer Journey

It’s no great surprise that many retailers are reporting an increase in multi-touchpoint engagement from their shoppers this year in the run-up to Christmas. Our own Technographics® data...

For eBusiness & Channel Strategy Professionals

Report:Developing An Agile Business

Executive Overview: The Agile Commerce Playbook

Consumer behavior is changing. Customers are becoming increasingly connected and adopting growing numbers of touchpoints as they discover, explore, buy, and engage with brands and products. And...

• Downloads: 533

For eBusiness & Channel Strategy Professionals

Report:Defining New Metrics For The Agile Business

Benchmarks: The eBusiness Digital Transformation Playbook

Agile commerce has broken traditional metrics. Key performance indicators (KPIs) that measure the success of a single touchpoint fail to inform eBusiness executives of the impact of consumer...

• Downloads: 336

For eBusiness & Channel Strategy Professionals

Blog:A tale of two brands: Are you ready to embrace the realities of digital business in 2013?

2013 is going to be a fascinating year for retail in Europe. When I look at what’s to come this year, I can paint a picture of what Forrester predicts by looking at a tale of two brands. Both...

For eBusiness & Channel Strategy Professionals

Report:Four Steps To Your Agile Future

Strategic Plan: The Agile Commerce Playbook

Today's multichannel company faces enormous pressure to adapt to changing customer expectations and emerging competitive threats. Legacy channel-centric approaches and siloed organizations can no...

• Downloads: 326

For eBusiness & Channel Strategy Professionals

Blog:Luxury Retailers: Wake Up! The Internet is Here to Stay...

The following picture might be a little harsh... ...but I’ve spoken to a number of eBusiness executives in luxury retail companies over the last 12 months or so, and by and large they share a...

For eBusiness & Channel Strategy Professionals

Report:The Building Blocks Of Agile Commerce

Road Map: The Agile Commerce Playbook

Developing a vision and building a strategic plan are vital first steps on the road to agile commerce. But once your CEO says "yes," what next? Getting ready for action and taking the first concrete...

• Downloads: 78

For eBusiness & Channel Strategy Professionals

Report:The Luxury Retailer's Guide To Agile Commerce

A new breed of luxury goods online shopper has arrived that is young, tech-savvy, Internet-aware, mobile-enabled, and embracing tablets fast. This new breed of global consumer is keen to find fresh...

• Downloads: 299

For eBusiness & Channel Strategy Professionals

Report:European Online Retail Forecast, 2012 To 2017

Economic Instability Across Europe Will Do Little To Slow Retail eCommerce Growth

By 2017, Europeans will spend more than €191 billion online on retail products, and online retail growth will continue to outpace offline growth. As wallet share gradually shifts toward the...

• Downloads: 388

For eBusiness & Channel Strategy Professionals

Blog:Agile Commerce – that’s Forrester’s word for “Omnichannel,” right?

You’ve all heard the term “Omnichannel.” And since you are reading this blog I’m going to assume you’ve also all heard the term “Agile Commerce.” If not,...

For eBusiness & Channel Strategy Professionals

Report:Managing The Cross-Touchpoint Customer Journey

Processes: The Agile Commerce Playbook

Today's consumer engages through a variety of touchpoints, yet many brands struggle to deliver cross-touchpoint experiences. Too many firms focus on each touchpoint in isolation and fail to enable...

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For eBusiness & Channel Strategy Professionals

Blog:Why you shouldn’t rush out and hire a CDO

Chief Digital Officer (or CDO) is the latest in a long line of snazzy C-level titles to emerge over the last few years. At Forrester we’ve been watching this trend for a while now and have made...

For eBusiness & Channel Strategy Professionals

Blog:What's in the Agile Commerce Playbook?

I’ve been called upon to present on agile commerce many times over the last year, and when I do I most commonly start with this quote: "Change is the law of life. And those who look only to the...

For eBusiness & Channel Strategy Professionals

Report:European Online Retail: Five Trends To Watch In 2013

European eBusiness Executives Must Embrace A Multi-Touchpoint Reality

European retail eBusiness executives face a time of unprecedented change. The range of touchpoints that customers use to discover, explore, buy, and re-engage with brands is growing by the day. New...

• Downloads: 346

For eBusiness & Channel Strategy Professionals

Report:Selecting Tools That Enable Agility

Tools And Technology: The Agile Commerce Playbook

The way we think of eBusiness technology has fundamentally changed. We are no longer selecting a set of platforms and technologies to launch a site; we are now selecting technologies that can support...

• Downloads: 1136

For eBusiness & Channel Strategy Professionals

Report:Trends 2013: Staffing And Hiring For eBusiness

Our Annual Benchmark Of eBusiness Team Sizes And Job Functions

In our annual organizational and staffing survey of eBusiness and channel strategy professionals, we find yet again that although eBusiness team sizes are growing, eBusiness professionals feel that...

• Downloads: 158
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