Forrester

For eBusiness & Channel Strategy Professionals

Blog:Unleashing The Location Potential In Your Mobile Commerce App

The consumer appetite for smartphones shows no signs of slowing in 2011 and neither does the growth of the mobile channel at leading retailers. eBusiness leaders, who have been focused on replicating...

For eBusiness & Channel Strategy Professionals

Blog:Calling eBusiness Technology Decision Makers - Forrester Needs Your Help

If you're an eCommerce technology decision-maker, we would love your help with our annual eBusiness technology investment panel survey. The survey is built to help eBusiness & Channel Strategy...

For eBusiness & Channel Strategy Professionals

Blog:SunTrust Reboots Its Digital Platform With Responsive Design

With mobile and tablet usage now mainstream, a big hurdle for eBusiness professionals is how to scale digital experiences across consumer touchpoints without dragging development momentum to a near...

For eBusiness & Channel Strategy Professionals

Report:.Brand And The Impact For eBusiness

CMOs Must Drive Their Firms' Domain Strategy Now

A fundamental transformation of the way brands and consumers connect on the Internet is amid us. Icann, the authority responsible for Internet domains, has approved a plan to expand the 22 currently...

• Downloads: 381

For eBusiness & Channel Strategy Professionals

Report:Understanding Responsive Design

What eBusiness Teams Need To Know About The Future Of Multitouchpoint Web Design

The splinternet has created a headache for eBusiness leaders who must now support optimized commerce experiences across an increasingly complex landscape of web-enabled touchpoints. Maintaining...

• Downloads: 916
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For eBusiness & Channel Strategy Professionals

Report:The Forrester Wave™: Global Commerce Service Providers, Q1 2012

SapientNitro, Deloitte, And IBM GBS Lead, With A Strong Pack Of Contenders Close Behind

In Forrester's 72-criteria evaluation of the top 12 global commerce service providers (GCSPs), we found that SapientNitro, Deloitte, and IBM Global Business Services (GBS) led the pack with their...

• Downloads: 1359
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For eBusiness & Channel Strategy Professionals

Report:Market Overview: Mobile Commerce Solutions For Retail

In just two years, mobile commerce has matured from a nascent channel adopted by a few progressive companies to a critical commerce touchpoint. Today, mobile offerings must be both fully...

• Downloads: 1636

For eBusiness & Channel Strategy Professionals

Blog:Forrester Welcomes Adam Silverman to the eBusiness & Channel Strategy Team

After a long search, I am thrilled to announce that Adam Silverman has joined Forrester as a Principal Analyst to allow us to expand our coverage of commerce technology and services. Adam brings with...

For eBusiness & Channel Strategy Professionals

Blog:Navigating The Maze Of Mobile Commerce Solutions

Have you been sitting on the mobile commerce fence? Ready to make the jump? Good for you, but you may not be prepared for the maze of solutions and vendors at hand to help you implement your...

For eBusiness & Channel Strategy Professionals

Report:Integration Challenges For Mobile Commerce

When the iPhone launched four years ago and triggered off the acceleration of mobile commerce, eBusiness leaders, eager to get their feet wet, went looking for solutions. For many, transcoding or...

• Downloads: 564

For eBusiness & Channel Strategy Professionals

Report:The State Of Canadian Online Retail — 2013

Forrester has partnered with Canada Post and Shop.ca to evaluate the changing trends in online retail in Canada. On paper, the Canadian online retail market has been going through a renaissance,...

• Downloads: 165

For eBusiness & Channel Strategy Professionals

Report:Market Overview: Subscription And Recurring Billing Solutions 2012

Few industries are immune from the digitization of experiences, content, services, and products. In this era of cloud computing and consumer mobile devices, today's digital products have evolved from...

• Downloads: 355
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For eBusiness & Channel Strategy Professionals

Blog:Software App Stores And The Implications For eCommerce

For eBusiness leaders, software app stores represent a new and disruptive distribution channel for PC and Mac software. Three weeks ago, Apple launched its App Store for Macs, following in the...

For eBusiness & Channel Strategy Professionals

Blog:An NRF Retrospective

As the annual retail pilgrimage to the Jacob Javits Center draws to a close, I started wondering if anything has changed since last year. As I met with Forrester’s retail clients during the...

For eBusiness & Channel Strategy Professionals

Blog:HTML5 – Maturing Desktop Browser Support Opens The Door To Enhanced Commerce Experiences

  eBusiness and channel strategy professionals are no strangers to HTML5. Ubiquitous support for the next generation of open web technologies (HTML5, CSS3, and JavaScript) across...

For eBusiness & Channel Strategy Professionals

Blog:Apple's Retail Self-Checkout Is No iPhone 4S, This Really Is An Upgrade

For the next 2 minutes as you read this blog post, please try to forget about Apple the product company and instead focus on Apple the retailer. Two years ago, Apple undertook a worldwide roll out of...

For eBusiness & Channel Strategy Professionals

Report:Location-Based Commerce: An Evolution In Mobile Shopping

Since the dawn of mobile commerce, retailers have dreamed of leveraging location-based services to deliver an immersive multichannel experience for in-store shoppers. Retailers have experimented with...

• Downloads: 1722

For eBusiness & Channel Strategy Professionals

Blog:The Brick-And-Mortar Renaissance

Since the 1970’s, retail stores have slowly undergone a digital evolution. POS systems replaced cash registers, credit cards became the payment norm, and security tags reminded shoppers to pay....

For eBusiness & Channel Strategy Professionals

Blog:Have You "Signed In" With Facebook Recently?

The online registration page has always been a necessary evil. Despite the obvious need to collect customer information online, 11% of US adults have previously abandoned an online purchase either...

For eBusiness & Channel Strategy Professionals

Report:Using Facebook Login To Your Advantage

Demystifying The Hype And Misconceptions Of Social Login For eBusiness

Everyone remembers Microsoft's Passport service, positioned to be a ubiquitous sign-on protocol across the Web and at one time adopted by web giants including eBay, Expedia, and Monster. However, the...

• Downloads: 707

For eBusiness & Channel Strategy Professionals

Report:Optimize Performance For Global eCommerce

Nothing Kills An Online Sale Quicker Than A Sluggish Site

Global is all the rage: eBusiness teams are feverishly building new international initiatives in the search for lucrative foreign customers and their wallets. Unfortunately the Internet was not...

• Downloads: 394

For eBusiness & Channel Strategy Professionals

Blog:The Customer Has An SLA Too

JC Penney’s CEO Ron Johnson is hedging his bets that among other innovations, in-store iPads and iPods will help make his new concept stores a hip place for customers to hang out. Ron is not...

For eBusiness & Channel Strategy Professionals

Report:Is Your Site Ready For The Holidays?

Tactics To Ensure A Successful Online Holiday Season

The stakes do not get any higher for retail eBusiness professionals than during the holiday season. For many retailers, margins from Q4 revenue alone will make or break their annual goals, and online...

• Downloads: 314

For eBusiness & Channel Strategy Professionals

Blog:The State Of Canadian Online Retail 2013

Last week Forrester published a report on the state of online retail in Canada. We surveyed 1,103 adult online shoppers in Canada to understand what challenges the Canadian public face when shopping...

For eBusiness & Channel Strategy Professionals

Blog:Is Your eBusiness Prepared For The Arrival Of .Brand Domains?

A fundamental transformation of the way brands and consumers connect on the Internet is amid us. Icann, the authority responsible for Internet domains, has approved a plan to expand the 22 currently...