Business Intelligence

Forrester defines the business intelligence (BI) market as a set of methodologies, processes, architectures, and technologies that leverage the output of information management processes for analysis, reporting, performance management, and information delivery. Research coverage includes executive dashboards as well as query and reporting tools.

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  • Jim Nail

  • For Marketing Leadership Professionals

    Report:2013 Interactive Marketing Predictions

    The Ultra-Connected Customer Will Upturn Marketing

    Melissa Parrish, Nate Elliott, Anthony Mullen, Jim Nail, Joanna O'Connell, Shar VanBoskirk, Jennifer WiseFebruary 11, 2013

    In 2013, the ultra-connected customer base will grow at a staggering pace, destabilizing marketing as you've come to know it. This report identifies the changes you'll see in your customers'...

    • Downloads: 620

  • For Marketing Leadership Professionals

    Report:Interactive Marketing's Isolation Must End

    Landscape: The Interactive Marketing Agency And Organization Playbook

    Jim NailFebruary 07, 2013

    This report of the interactive marketing agency and organization playbook examines the landscape of organizational structures and agency relationships. Three common organizational models have...

    • Downloads: 181
    • Rating:

  • For Marketing Leadership Professionals

    Report:Agency Roster Reboot

    Prepare Now To Reconfigure Your Interactive Agency Roster In 2013

    Jim NailMay 09, 2012

    Interactive marketing has matured and mainstreamed as a key element of the marketing mix, but brands' relationships with their interactive agencies haven't. The continuing growth of interactive will...

    • Downloads: 358

  • For Marketing Leadership Professionals

    Charts & Figures:Marketers Fill Skills Gaps With A Growing Agency Roster

    Landscape: The Interactive Marketing Agency And Organization Playbook

    Jim NailFebruary 07, 2013

  • For Marketing Leadership Professionals

    Report:The New Interactive Agency Landscape

    Agencies Reinvented As Mediators Will Win While The Rest Wither

    Jim NailJuly 17, 2012

    The agency model is crumbling under the weight of continual innovation in digital channels, the changing media behaviors of the always-addressable customer, and marketers' frustration with a siloed...

    • Downloads: 956
    • Comments: 7
    • Rating:

  • For Marketing Leadership Professionals

    Report:Organize For The Always Addressable Customer

    Vision: The Interactive Marketing Agency And Organization Playbook

    Jim NailNovember 14, 2012

    This report in the interactive marketing agency and organization playbook lays out Forrester's vision for how you should organize internally and in relation to your agency partners: Move from a...

    • Downloads: 258

  • For Marketing Leadership Professionals

    Report:Digital Disruption Rattles The TV Ad Market

    New Consumer Viewing Behaviors Force The Industry Into A New Future

    Jim NailApril 16, 2013

    Since its invention, TV has beaten back many challenges to retain its place as the king of the media plan. That won't change anytime soon, but the way advertisers plan and buy their campaigns will....

    • Downloads: 206
 
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