Forrester

For Customer Experience Professionals

Blog:Engaged Employees Do The Right Thing Because It’s The Right Thing To Do

Recently I was on a panel about the impact of cultural change on customer experience. My fellow panelists included Meltem Uysaler, a senior vice president of customer experience for Citi, and...

Discussion:The Business Impact Of Mobile Engagement

For Data Insights Professionals

Blog:Understanding China: The Opportunities And Challenges

China represents a huge opportunity for most organizations — the nation has a population of 1.35 billion people, consumer spend has gone up progressively in the past few years,...

For Security & Risk Professionals

Blog:How Do You Maintain Your Security Edge?

Keeping up with the threat and IT landscape, looking ahead to future technology and disruptive technologies, and keeping up with the regulatory landscape to identify what it means to your...

Discussion:Build Your Mobile Engagement Strategy

Discussion:Competitive Strategy In The Age Of The Customer

This is excellent! Thanks!

For Sourcing & Vendor Management Professionals

Blog:Tier II and Alternate Locations Present Fresh Outsourcing Avenues

One of the major concerns of the sourcing community is that suppliers are unable to deliver the cost and service benefits that had been agreed upon at the start of the contract. As outsourcing...

For Infrastructure & Operations Professionals

Blog:2012 Huawei Global Analyst Summit: Carrier Networks' Business Is Shifting From Hardware To Software

Huawei hosted about 160 industry and financial analysts at its ninth annual analyst summit in Shenzhen, China in April 2012. The event showed us that Huawei’s carrier network activities are...

For Data Insights Professionals

Blog:Bringing Qualitative Research Expertise To Forrester’s Market Insights Team

As the newest addition to the Market Insights team, allow me to introduce myself. My name is Lindsey Colella, and I recently joined Forrester as a Senior Community Manager. It is a pleasure to...

For Customer Insights Professionals

Blog:The Online Marketing Suite Redux

I am pleased to announce that my newest report, Revisiting the Online Marketing Suite, was published this week. My colleague and Customer Intelligence Practice Leader at Forrester, Suresh Vittal, was...

Discussion:Evaluating Application Fit With Cloud

Thanks for a well written article. The fitment concept is extremely important for organization to move to Cloud and embrace it. I would like to highlight that EA and business needs to agree on the...

Discussion:Do you have examples of video integrated into eCommerce? (either good or bad!)

I'd like to say hello to our community here and introduce myself as the new Principal Analyst covering Retail eCommerce, primarily in Europe, though not exclusively. Currently, I'm so new that I...

Discussion:Updated 2010: The Pillars Of Enterprise Architecture Terminology

I am interested in further research about the evolving integration architecture landscape. Some see this as a domain in itself, even espousing the Integration Competency Centre, whereas this research...

Discussion:Using A Burning Platform To Create A Social Business

For Customer Experience Professionals

Blog:Advice From Effective Voice Of The Customer Leaders

Every year, the Voice of the Customer (VoC) Awards process gives my fellow judges and me the opportunity to explore the inner workings of the day’s best VoC programs. I’ve already...

For Customer Experience Professionals

Client Inquiry:Multichannel Integration And Personalization

Who at Forrester leads the practice around multichannel integration and personalization? Specifically, I'm looking for help with two things: 1) a case study on someone who does phone and Web...

For Infrastructure & Operations Professionals

Blog:Are you thinking like a business pro? In the cloud era, you should be.

It's not controversial that business success today depends more than ever on IT performance. Business processes and IT operations are highly interdependent and tightly linked. Alignment...

For Security & Risk Professionals

Client Inquiry:Can You Provide Some Information About Biometrics Usage For Banking Companies?

How are banking companies using biometric technologies today? How urgent is the need to deploy such technologies?

Discussion:How To Develop An Interactive Marketing Content Plan

Discussion:Promote EA Agility And Build Trust

Brian - This research provides a pragmatic framework that will help organizations advance their IT architecture. Well done.

Discussion:How should marketing support thought leaders?

How do you support, promote, and incent your thought leaders?

Discussion:Email preferences

Hi all,I wanted to take a minute and give you an update to our email notification system. To turn on/off email notifications for every new piece of content, go to the right side of the community...

For Chief Information Officer Professionals

Blog:Will Russia Really Change? Cisco Places Its Bet. But Seeing Is Believing.

Russian president Dmitry Medvedev toured Silicon Valley last week, meeting with tech vendor executives and local entrepreneurs.  At Cisco, Medvedev participated in a telepresence session and...

For Chief Information Officer Professionals

Blog:Facebook Aims To Strengthen Loyalty With Facebook Home, But The App Suits Facebook More Than Its Users

Speculation leading up to today's Facebook Android announcement painted a picture of significant disruption, including Facebook's own branded device running a customized version of Android...

Discussion:Cloud Orchestration Models

Working on these trends for a while now, I really like the "orchestra" image, that's really it. Thank you for having coined it! Guilhem