About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.
From Technology Foundations To Business Outcomes
Forrester sees six important trends unfolding in business technology (BT), where information technology will most directly and visibly affect business outcomes. Not having an initiative or effort...

Vision: The Customer Data Management Playbook
Customer data is the lifeblood of the contemporary enterprise. It's used in virtually every function of the business, including product research, design, and development; advertising and marketing...

Changes Will Accelerate Over The Next 24 Months
The IT services industry is in the middle of a fundamental transformation of who it sells to, what services it sells, and how it delivers those services. Upstart vendors specializing in new...

Open Data Pioneers Offer Lessons For Launching Initiatives
Data has become quite the buzzword lately, with everyone looking to mine their big data for customer insights, operational efficiencies, and business performance improvement. Governments are no...

The maturity and sophistication of existing data warehousing (DW) implementations across the Asia Pacific (AP) region has been variable, to say the least. If the hype around big data is to be...

Forrester's 2013 Predictions For Asia Pacific
2013 will be a transformative year for IT adoption in Asia Pacific (AP); multiple IT trends will converge to drive industry disruptions and help spur renewed growth in IT spending. Overall, we...
Unveiling The Software Strategies Of Top-Performing Companies
During November 2011 and December 2011, Forrester surveyed 2,438 software decision-makers across Canada, France, Germany, the UK, and the US to determine their spending priorities around software. To...
They Will Grow Twice As Fast As The Enterprise Application Market
Smart process apps are a new category of application software designed to support business activities that are people-intensive, highly variable, loosely structured, and subject to frequent change....

Aligning Strategies With Key Government Priorities Is The Key To Success
The Indian public sector is an extremely difficult market for IT vendors due to its extended business cycles and high levels of diversity, hypercompetition, bureaucracy, and procurement complexity....

Vision: The Business Applications Playbook
This report outlines the vision aspect of Forrester's solution for application development and delivery (AD&D) professionals working on business applications strategy. It summarizes the key business...

Conventional wisdom suggests buying before building software. However, as an increasing proportion of product and service value is digital — think of a naval vessel's operation system (Windows...
Complement Your RDBMS-Based BI With More Agile DBMS Technologies
We know how to address the key business intelligence (BI) challenges of the past 20 years, such as stability, robustness, and rich functionality. Agility and flexibility challenges now represent BI's...
From: Forrsights Software Survey, Q4 2010; Enterprise And SMB Networks And Telecommunications Survey, North America And Europe, Q1 2010; Enterprise And SMB Software Survey, North America and Europe,...
BI Vendors Need To Stay On Top Of Technology Innovation And Business Evolution
While the whole IT market is facing challenging economic times, the global software market declined by 8% in 2009 compared with the previous year. Business intelligence (BI) software, which can...
This set of data charts examines BI adoption trends from Forrester's recent Enterprise And SMB Software Survey, North America And Europe, Q4 2008.
How IBM Helps Banks And Insurers Get The Business They Really Want
Banks and insurers do a great job acquiring customers, but they fall down when it comes to cross- and upselling other services. Few financial services institutions even know if the customers they...
Firms report on their adoption and implementation of collaboration and Web 2.0 technologies.