Forrester

For Application Development & Delivery Professionals

Report:Drive Business Insight With Effective BI Strategy

Executive Overview: The Business Intelligence Playbook

How does an enterprise — especially a large, global one with multiple product lines and multiple enterprise resource planning (ERP) applications — make sense of operations, logistics, and...

• Downloads: 1095

For Application Development & Delivery Professionals

Report:The Future Of Customer Data Management

Vision: The Customer Data Management Playbook

Customer data is the lifeblood of the contemporary enterprise. It's used in virtually every function of the business, including product research, design, and development; advertising and marketing...

• Downloads: 683
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For CIO Professionals

Report:New Dynamics Shape IT Services Spending

Changes Will Accelerate Over The Next 24 Months

The IT services industry is in the middle of a fundamental transformation of who it sells to, what services it sells, and how it delivers those services. Upstart vendors specializing in new...

• Downloads: 369
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For CIO Professionals

Report:Big Data Adoption Trends In Asia Pacific: 2013 To 2014

The maturity and sophistication of existing data warehousing (DW) implementations across the Asia Pacific (AP) region has been variable, to say the least. If the hype around big data is to be...

• Downloads: 342
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For Application Development & Delivery Professionals

Report:The Forrester Wave™: Big Data Predictive Analytics Solutions, Q1 2013

Predictive analytics enables firms to reduce risks, make intelligent decisions, and create differentiated, more personal customer experiences. But predictive analytics is hard to do without the right...

• Downloads: 2049
• Comments: 3
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For CMO Professionals

Report:Predictive Analytics Revolutionize Marketing Mix Planning

Landscape: The Marketing Mix Optimization Playbook

Marketing mix modeling is no longer just a tool for consumer packaged goods (CPG) marketers to measure the effect of traditional marketing on overall sales. Today, marketing mix modeling can help all...

• Downloads: 573
• Comments: 1
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For Security & Risk Professionals

Report:Prevent Insurance Crime With The Four Cornerstones Of Better Fraud Management

Insurers Must Catch Up To The Sophistication Of Today's Fraudsters

Fraud costs the US insurance industry upward of $40 billion, which the industry then passes on to policyholders in the form of higher premiums. Financial crime is on the rise as fraudsters become...

• Downloads: 202

For Customer Insights Professionals

Report:Deciphering A Fragmented Customer Analytics Ecosystem

Tools And Technology: The Customer Analytics Playbook

With the increased focus on data-driven marketing, few firms have the budgets, technology capabilities, or analytical skills to advance their analytics agendas internally, and they frequently turn to...

• Downloads: 2385

For Application Development & Delivery Professionals

Report:Craft Your Future State BI Reference Architecture

Road Map: The Business Intelligence Playbook

In the face of rising data volume and complexity and increased need for self-service, enterprises need an effective business intelligence (BI) reference architecture to utilize BI as a key corporate...

• Downloads: 1155
• Comments: 1
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For Customer Insights Professionals

Report:The Forrester Wave™: Customer Analytics Solutions, Q4 2012

How Six Vendors Stack Up In A Mature Yet Changing Market

In Forrester's 70-criteria evaluation of customer analytics vendors, we identified the six most significant software providers — Angoss Software, FICO, IBM, KXEN, Pitney Bowes, and SAS —...

• Downloads: 793
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For Customer Insights Professionals

Report:The State Of Customer Analytics 2012

Benchmarks: The Customer Analytics Playbook

The customer data explosion shows no signs of abating. Companies need strong customer analytics capabilities to get a handle on customer data and make meaningful decisions based on analytical...

• Downloads: 1112
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For CIO Professionals

Report:The Big Deal About Big Data For Customer Engagement

Business Leaders Must Lead Big Data Initiatives To Derive Value

As consumers use multiple touchpoints to obtain information, exchange reviews, and purchase products and services, organizations are struggling to better integrate systems and leverage social...

• Downloads: 2021
• Comments: 3
• Rating:

For CIO Professionals

Report:Smart Computing Connects CIOs With The Business

Sensors, Machine-To-Machine, Analytics, And Collaboration Help CIOs Solve Business Problems

It is no surprise that CIOs have shown keen interest in cloud computing, since its variations can help reduce IT's capital and operating costs and speed up delivery of projects. But many CIOs are...

• Downloads: 711
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For Application Development & Delivery Professionals

Report:The Power Of Predictions

Case Studies In CRM Next Best Action

Many business process pros have implemented next-best-action technologies to improve customer retention, boost upsell and cross-sell, and enhance customer experiences. Best practices for customer...

• Downloads: 1288
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For Application Development & Delivery Professionals

Report:Best Practices: Next Best Action In Customer Relationship Management

Boost ROI In Multichannel Sales, Marketing, And Customer Service

Many customer relationship management (CRM) and business process professionals have implemented next-best-action technologies to improve customer retention, boost upsell and cross-sell, and enhance...

• Downloads: 1543

For Application Development & Delivery Professionals

Report:Zero In On CRM HEROes: The Role of Social Network Analysis

An Empowered Report: Part 2

A customer relationship management (CRM) highly empowered and resourceful operative (HERO) is anyone who takes the initiative to apply technologies creatively within business processes to make the...

• Downloads: 970

For Application Development & Delivery Professionals

Report:The Forrester Wave™: Predictive Analytics And Data Mining Solutions, Q1 2010

SAS, SPSS/IBM, KXEN, Oracle, And Portrait Software Lead, With Others Innovating

In Forrester's 53-criteria evaluation of predictive analytics and data mining (PA/DM) vendors, we found that SAS Institute, SPSS (evaluated separately from new parent IBM's other PA/DM offerings),...

• Downloads: 4198
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For Application Development & Delivery Professionals

Report:In-Database Analytics: The Heart Of The Predictive Enterprise

Visionary organizations are adopting an emerging practice known as "in-database analytics," which supports more pervasive embedding of predictive models in business processes and mission-critical...

• Downloads: 1748

For Application Development & Delivery Professionals

Report:Market Overview: The Business Intelligence Software Market

Advanced Analytics Will Drive Growth To $14 Billion By 2014

Business intelligence (BI) software is the tip of the application software pyramid. Pure functionality, no matter how sophisticated, is no longer sufficient to successfully support the changing...

• Downloads: 2562

For Application Development & Delivery Professionals

Report:Business Intelligence (BI) Polishes Its Crystal Ball

IBM's SPSS Deal Nudges Analytics Industry Toward Deeper Predictive Focus

Enterprise strategic, tactical, and operational decision-makers want to understand past and present activity but also anticipate the future to avoid being blindsided by seemingly hidden events. How...

• Downloads: 1532

For Application Development & Delivery Professionals

Report:Latest BI Adoption Trends -- Still Ripe In Opportunities Across Regions, Company Sizes, And Industries

This set of data charts examines BI adoption trends from Forrester's recent Enterprise And SMB Software Survey, North America And Europe, Q4 2008.

• Downloads: 8

For Application Development & Delivery Professionals

Report:Big Blue Gets Smarter: IBM Announces The Acquisition Of SPSS

IBM Strikes Out To Become The Leading BI Vendor

On July 28, 2009, IBM announced the plan to acquire SPSS, a leading provider of predictive analytics solutions. The acquisition, which is subject to shareholder and regulatory approval, is expected...

• Downloads: 331

For Sales Enablement Professionals

Report:Hot Insurance Tech Companies To Watch In 2009: Q2 Update

The past year has tested the mettle of the insurance industry. Insurers like The Hartford Financial Services Group and Lincoln National Group converted to bank holding companies to take advantage of...

• Downloads: 561

For Sales Enablement Professionals

Report:Demand Insights: Predictive Analytics In The Financial Services Sector

How IBM Helps Banks And Insurers Get The Business They Really Want

Banks and insurers do a great job acquiring customers, but they fall down when it comes to cross- and upselling other services. Few financial services institutions even know if the customers they...

• Downloads: 923

For eBusiness & Channel Strategy Professionals

Report:Trends 2009: European Retail Banking eBusiness And Channel Strategy

The Financial Crisis And The Recession Have Changed Priorities For Executives

Under the impact of the financial crisis and the recession, eBusiness and channel strategy executives at European retail banks will focus on retaining customers and increasing efficiency in 2009. In...

• Downloads: 1602