Forrester

For Marketing Leadership Professionals

Tool:CORE B2B Diagnostic

For Customer Insights Professionals

Report:Behavioral Targeting Powers Customized Content And Increased Conversion

The demand for relevant, individualized website content is on the rise. Applying behavioral targeting (BT) technology to meet these growing needs offers marketers a unique, effective, and promising...

• Downloads: 435
• Rating:

For Sales Enablement Professionals

Tool:2011 BT Social Technographics By Age Group

For Marketing Leadership Professionals

Report:The Mobile Mind Shift Index

Measuring And Analyzing The Shift In Consumers' Expectations

Six years into the smartphone transition, customers are making a mobile mind shift. The shifted customer expects that any desired information or service is available on any appropriate device, in...

• Downloads: 358
• Rating:

For Marketing Leadership Professionals

Report:European Email Affinity Declines

Today, consumers in Europe pay less attention to promotional emails, delete emails without reading them, find emails less relevant, and wonder how marketers got their email data. Smart marketers...

• Downloads: 147

For eBusiness & Channel Strategy Professionals

Report:Banking On Social Sites Is A Work In Progress

Privacy And Security Concerns Must Be Satisfied To Tap Emerging Demand

More than 250 financial institutions from 40 different countries have joined Facebook, looking for friends and future customers while testing the social networking waters. While many of these banks...

• Downloads: 846

For Marketing Leadership Professionals

Tool:Evaluated Vendors: Product Information And Selection Criteria

For Customer Insights Professionals

Client Inquiry:What Are Some Best Practices For Running An Online Research Community?

Could you share some best practices for managing a community?

For Sales Enablement Professionals

Tool:Social Media Preferences Also Vary By Company-Size Segment

For Marketing Leadership Professionals

Report:The Forrester Wave™: Community Platforms, Q4 2010

Lithium And Jive Lead The Way, With KickApps Close Behind

In Forrester's 60-criteria evaluation of community platform vendors, we found that Lithium Technologies and Jive Software led the pack because of their mature tool sets and depth of services offered....

• Downloads: 1541

For eBusiness & Channel Strategy Professionals

Report:How Global Consumers Are Adopting Online Banking

A Technographics® Global Snapshot

More consumers are adopting online financial activities worldwide, but online banking adoption rates vary greatly. Whereas Asia Pacific countries tend to lead in the adoption of many online...

• Downloads: 195
• Rating:

For eBusiness & Channel Strategy Professionals

Report:How Polish Consumers Use The Net To Research And Buy Financial Products

Some Polish Net Users Research, But Few Buy Financial Products Online

Few Polish consumers turn to the Web to research or buy financial products — but their numbers are growing fast. In Q2 2005, 7% of Polish adults had researched and only 1% had bought a...

• Downloads: 130

For Marketing Leadership Professionals

Report:How Companies Succeed With Co-Creation

Processes: The Open Innovation Playbook

Co-creation, and social co-creation in particular, will blossom in 2012. Although the practice of co-creation remains relatively immature, product strategists from companies across a wide range of...

• Downloads: 345
• Rating:

For Marketing Leadership Professionals

Report:Forrester Research Online Display Advertising Forecast, 2010 to 2015 (US)

ForecastView Spreadsheet

Online Display Advertising Forecast: Offline and online advertising spending by marketers. Segments online display spending by media format, pricing scheme, and share of spending through ad networks....

For CIO Professionals

Report:The Personal Cloud: Transforming Personal Computing, Mobile, And Web Markets

An Empowered Report: Sizing The Opportunity As Individuals Embrace New Services For Managing Their Work And Personal Digital Lives

The personal computing experience for individuals is broken, ruptured by the fragmentation of personal information across PCs and mobile devices and the scattering of content across a multitude of...

• Downloads: 2472

For Marketing Leadership Professionals

Tool:Less Than One-Fifth Of iPad Buyers Have An iPhone

For eBusiness & Channel Strategy Professionals

Tool:Year-Over-Year Growth Of Web Retailers

For eBusiness & Channel Strategy Professionals

Tool:More US Leisure Travelers Participate In Social Media In 2010 Than 2008

For eBusiness & Channel Strategy Professionals

Tool:A Variety Of Technology Payment Models Are Preferred By Online Retailers

For Marketing Leadership Professionals

Report:A Global Update Of Social Technographics®

An Empowered Report: Social Media Growth Is Centered On Social Networking

While social technology behaviors are at the center of many strategy discussions around the globe, the focus should be on the changes in consumers' adoption of these behaviors. Consumers continue to...

• Downloads: 1949

For Marketing Leadership Professionals

Tool:Marketers Can Reach Broad Audiences In Social Games

For Enterprise Architecture Professionals

Report:Insurance Claims: A Classic Untamed Process

Taming The Insurance Claim Experience

At its highest level, a business process is any activity that helps an enterprise achieve its goals. In insurance, industry-specific applications form the transactional backbone of claims processing;...

• Downloads: 429

For eBusiness & Channel Strategy Professionals

Report:How Consumers Around The World Use The Internet To Buy Products

A Technographics® Global Overview: Online Retail 2009

The Internet has evolved into an important retail channel, with millions of online consumers across the globe turning to it to make their purchases. As with many other online activities, Asian...

• Downloads: 234

For Customer Experience Professionals

Report:Consumers Are Leery Of Healthcare Video Visits

Today, healthcare remains a largely in-person proposition, but with the advancement of Internet-based videoconferencing technologies, the possibility of healthcare video visits is becoming a reality....

• Downloads: 303

For eBusiness & Channel Strategy Professionals

Tool:Australian Online Retailers Have Big Plans For Social