Forrester

For Sales Enablement Professionals

Report:Channel Strategies For India's Tier Two And Tier Three Cities

Tech Vendors Must Venture Beyond India's Largest Cities To Achieve Market-Leading Growth

Tech vendors targeting the Indian market currently direct most of their investments and resources to the country's largest metropolitan areas, usually referred to as tier one cities. However, with...

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For Sales Enablement Professionals

Report:Asian Tech Distributors Are Optimistic About Business Growth In 2013

These data charts present the results of Forrester's H2 2012 Asia Pacific Tech Distributor Business Confidence Index Tracker Survey.

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For Sales Enablement Professionals

Report:The Cloud-Driven Evolution Of Asian Tech Distributors

How Tech Vendors Can Capitalize On The Changing Roles Of Distributors

Forrester believes that the number of tech distributors in Asia will drop by 15% to 20% over the next five years due to mergers, acquisitions, and other market consolidation. As a result, tech...

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For Sales Enablement Professionals

Report:Asia's Channel Localization Imperative

Local Input, Awareness, And Flexibility Drive Program Success

Tech companies once thought they could export channel models like they do products — that what worked in North America would work just fine globally. Today, the realities of diverse cultural...

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For Sales Enablement Professionals

Report:Seeding The Cloud Channel

Channel Partners' Plans And Needs For Business Model Transformation

As technologies and tech decision-makers' needs evolve at a livelier pace, channel professionals need to consider channel partners' perceptions and investment plans and develop their own game plan to...

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For Sales Enablement Professionals

Report:Asia Pacific Channels: Indian Tiger, Chinese Dragon

Indian Partners Outpace Chinese

China and India are two of the largest emerging markets with strong economic growth. China represents the third largest single country tech market by market size; India ranks 11th. Homogenous...

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For Sales Enablement Professionals

Report:Asian Business Leaders Increasingly Lead Tech Buying Processes

In Asia, the CIO no longer has sole responsibility for making tech investment decisions. Consumerization and the increasing role of technology as a business enabler are pushing...

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