For Customer Insights Professionals

Buyers Want Expertise From Attribution Providers

    Why Read This Report

    During the recent Forrester Wave™ evaluation of cross-channel attribution providers, we surveyed 34 customers about their cross-channel attribution efforts and their vendor partnerships. Cross-channel attribution remains a challenge for most customer intelligence (CI) professionals. Why? Most lack a strong, analytically driven attribution approach and attempt to operate with limited analytics resources. This report shows customer attitudes toward cross-channel attribution and benchmarks organizations' experiences with cross-channel attribution vendors.
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    TABLE OF CONTENTS

    • Cross-Channel Attribution Is A Priority For A Wide Range Of Firms
    • Vendors Need To Provide End-To-End Attribution Strategies
    • Supplemental Material
    • Related Research Documents