Forrester: - Making Leaders Successful Every Day

Forrester's Consumer Marketing Forum EMEA 2008: Keeping Ahead of Tomorrow's Customer

Did the Internet or mobile technology really change consumer behavior? Did the 75% of US and 64% of European households that regularly access the Net and the more than 80% of Western consumers with a mobile phone change the way they interact with brands, retailers, media, and each other? Really? Yes, they did. Step by step, consumers have less trust in brands; consumers find their own information and entertainment — globally — rather than relying on what TV, print, and radio feeds them; they support each other with online reviews and advice and skip ads; and they take control.

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