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This is the Strategic Plan report in The B2B Online Community Playbook.

For Marketing Leadership Professionals

CLICK: A Design Framework For Online B2B Communities

August 6, 2012

By Kim Celestre, Zachary Reiss-Davis with Bradford J. Holmes, Eric Hsieh, Peter Burris

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Why Read This Report

Communities fail for many reasons, but you can avoid that fate if you focus on what you can control: selecting an appropriate approach that will deliver the best business results for your customers. This report introduces CLICK (context, linkages, identity, conversations, knowledge assets), Forrester's design framework that will guide you through the design decisions to ensure that your online community delivers exceptional results in line with your strategic objectives.
Tags: B2B Marketing, Community Management, Interactive Marketing Strategy and Process, Marketing & Strategy, Social Marketing, Technology Product Strategies
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TABLE OF CONTENTS

  • Good Intentions Do Not Guarantee Good Results
  • Introducing CLICK: A Design Framework For B2B Communities

  • RECOMMENDATIONS

    Use CLICK To Optimize Community Health And Value
  • Related Research Documents
 
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