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CMOs

As the top marketing executive for your US$1B+ company or division, you're responsible for orchestrating and building the brand while fueling business growth. You coordinate efforts across digital and traditional channels, empowering the organization to deliver a consistent experience.

Who this role is for:

Chief Marketing Officer
SVP or EVP of Marketing
Marketing Director (EMEA)

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Vice President and Practice Leader David Cooperstein (00:46)

Insights For Your Key Business Initiatives

Forrester guides your decisions with integrated reports, tools, and Playbook research frameworks.

Understand and engage empowered consumers to build your brand:

Approach marketing with a customer experience focus:

Improve the maturity of digital marketing efforts:

The CMO's Role In Technology Purchasing

 

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CMO Blog

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Latest Research For This Role

Report: CMOs Must Prepare For Lead-To-Revenue Investments Now

Balance People And Process To Fund L2RM

August 19, 2014 | Laura Ramos

This report, originally written for customer insights professionals, includes content relevant to CMOs, especially those leading marketing for business-to-business (B2B) companies. Here's why:...

Report: Brief: Create Mobile Moments That Boost The Brand Experience

Shift Mobile From A Siloed Tactic To A Connected Brand Building Tool

July 29, 2014 | Tracy Stokes

Forrester believes that we are witnessing a mobile mind shift "the expectation that I can get what I want in my immediate context and moments of need." The new battleground for customers is this...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Forrester's Forum For eBusiness & Channel Strategy Professionals

October 28, 2014 - October 29, 2014

Webinar: Why Brand Experience Is The New Brand Management

September 4, 2014

Webinar: Moments Of Truth: The Power Of Emotion In Consumer Behavior, From A Multi-Methodology Research Approach

September 9, 2014

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