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As the top marketing executive for your US$1B+ company or division, you're responsible for orchestrating and building the brand while fueling business growth. You coordinate efforts across digital and traditional channels, empowering the organization to deliver a consistent experience.

Who this role is for:

Chief Marketing Officer
SVP or EVP of Marketing
Marketing Director (EMEA)

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Vice President and Practice Leader David Cooperstein (00:46)

Insights For Your Key Business Initiatives

Forrester guides your decisions with integrated reports, tools, and Playbook research frameworks.

Understand and engage empowered consumers to build your brand:

Approach marketing with a customer experience focus:

Improve the maturity of digital marketing efforts:

The CMO's Role In Technology Purchasing


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CMO Blog

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Latest Research For This Role

Report: Adopt The Customer Life Cycle To Win In The Age Of The Customer

Executive Overview: The Customer Life-Cycle Marketing Playbook

April 14, 2014 | Cory Munchbach

There is widespread recognition that the old way of marketing driving awareness through push advertising has sputtered and slowed in the wake of media fragmentation and the disruptive power of...

Report: Brief: The Future Of Voice Control Goes Far Beyond Dictation

A Case Study In Digital Platform Power

April 14, 2014 | James L. McQuivey, Ph.D.

Digital platform providers, Apple, Facebook, Google, and Microsoft are competing fiercely to find the next big method to grab more minutes of attention. One of the most important tools in...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Forrester's Forum For Marketing Leaders

May 13, 2014 - May 14, 2014

Webinar: Three Ways To Turn B2B Big Data Into Actionable Marketing Insight

April 30, 2014

Webinar: Internet Of Things — How To Make Money With It

May 19, 2014

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