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CMOs

As the top marketing executive for your US$1B+ company or division, you're responsible for orchestrating and building the brand while fueling business growth. You coordinate efforts across digital and traditional channels, empowering the organization to deliver a consistent experience.

Who this role is for:

Chief Marketing Officer
SVP or EVP of Marketing
Marketing Director (EMEA)

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Vice President and Practice Leader David Cooperstein (00:46)

Insights For Your Key Business Initiatives

Forrester guides your decisions with integrated reports, tools, and Playbook research frameworks.

Understand and engage empowered consumers to build your brand:

Approach marketing with a customer experience focus:

Improve the maturity of digital marketing efforts:

The CMO's Role In Technology Purchasing

 

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CMO Blog

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Latest Research For This Role

Report: Content Matters Across The Entire Life Cycle

Include Post-Purchase Activity To Increase B2B Content Effectiveness

July 23, 2014 | Laura Ramos

Business-to-business (B2B) CMOs so fixate on acquisition in their content marketing efforts that they fail to deliver content that addresses the day-to-day realities that customers face when living...

Report: Brief: Amazon Prime Music Reveals A Warning To Other Product Categories

Music Is Now A Feature, Not A Product

July 16, 2014 | James L. McQuivey, Ph.D.

In June 2014, Amazon.com announced the arrival of its Prime Music service. Just like with the company's Prime Instant Video service, the music service is free to Prime members who have already chosen...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Forrester's Summit For Marketing & Strategy Professionals: Australia

August 13, 2014

Webinar: Four Ways To Improve Your Content Marketing Maturity

August 7, 2014

Webinar: Focus On Scope Over Size In Media Agency Partnerships

August 14, 2014

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