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CMOs

As the top marketing executive for your US$1B+ company or division, you're responsible for orchestrating and building the brand while fueling business growth. You coordinate efforts across digital and traditional channels, empowering the organization to deliver a consistent experience.

Who this role is for:

Chief Marketing Officer
SVP or EVP of Marketing
Marketing Director (EMEA)

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Vice President and Practice Leader David Cooperstein (00:46)

Insights For Your Key Business Initiatives

Forrester guides your decisions with integrated reports, tools, and Playbook research frameworks.

Understand and engage empowered consumers to build your brand:

Approach marketing with a customer experience focus:

Improve the maturity of digital marketing efforts:

The CMO's Role In Technology Purchasing

 

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CMO Blog

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Latest Research For This Role

Report: Enrich The Customer Life Cycle With Customer Journey Maps

Processes: The Customer Life-Cycle Marketing Playbook

September 15, 2014 | Tracy Stokes

Customer experience is rapidly increasing in importance across all phases of the customer life cycle including early phases that have traditionally been the exclusive purview of marketing. As brand...

Report: The CMO's Blueprint For Strategy In The Age Of The Customer

Four Imperatives To Establish New Competitive Advantage

September 12, 2014 | Kyle McNabb

Your customers, empowered by technology, can leave at any moment. To retain their loyalty, companies like Hilton Worldwide and The Home Depot plan to spend hundreds of millions of dollars to redefine...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Forrester's Forum For eBusiness & Channel Strategy Professionals

October 28, 2014 - October 29, 2014

Forum: Forrester's Forum For Customer Experience Professionals West

November 6, 2014 - November 7, 2014

Forum: Forrester's Forum For Customer Experience Professionals EMEA

November 17, 2014 - November 18, 2014

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