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For Marketing Leadership Professionals

CMO Imperatives For 2012

Use Technology To Move From Experimentation To Driving Results

January 18, 2012

By Luca S. Paderni, Mary Beth Kemp, Tracy Stokes, Jeff Ernst, Chris Stutzman with David M. Cooperstein, Matthew Dernoga

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Why Read This Report

In 2012, CMOs will need to embrace technology to help them handle big issues like: 1) addressing the maturation of social media from cool tool to critical connector with customers; 2) determining how to manage big data to get better insight into their customers' behavior; and 3) tying initiatives together seamlessly across fragmented marketing, sales, and service channels. Read this report to better understand where to place your strategic bets in this pivotal year.
Tags: Customer Analytics, Customer Intelligence Strategy and Process, Integrated Marketing (Cross-Channel), Interactive Marketing Strategy and Process, Marketing Measurement, Media Mix, Sales Enablement, Social Marketing, Social Media, Technology Product Strategies
US $ 499
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