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As the top marketing executive for your US$1B+ company or division, you're responsible for orchestrating and building the brand while fueling business growth. You coordinate efforts across digital and traditional channels, empowering the organization to deliver a consistent experience.

Who this role is for:

Chief Marketing Officer
SVP or EVP of Marketing
Marketing Director (EMEA)

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Vice President and Practice Leader David Cooperstein (00:46)

Insights For Your Key Business Initiatives

Forrester guides your decisions with integrated reports, tools, and Playbook research frameworks.

Understand and engage empowered consumers to build your brand:

Approach marketing with a customer experience focus:

Improve the maturity of digital marketing efforts:

The CMO's Role In Technology Purchasing


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CMO Blog

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Latest Research For This Role

Report: Brief: Create Mobile Moments That Boost The Brand Experience

Shift Mobile From A Siloed Tactic To A Connected Brand Building Tool

July 29, 2014 | Tracy Stokes

Forrester believes that we are witnessing a mobile mind shift "the expectation that I can get what I want in my immediate context and moments of need." The new battleground for customers is this...

Report: Digital Experiences Help Build A Resonant Hotel Brand

Technographics® TRUE Brand Compass: Hotels

July 28, 2014 | Tracy Stokes

Chief marketing officers (CMOs) have a steep hill to climb to earn consumer brand preference, referral, and pricing power. In the hotel industry, strong brand resonance will be crucial as consumers...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Forrester's Summit For Marketing & Strategy Professionals: Australia

August 13, 2014

Webinar: Four Ways To Improve Your Content Marketing Maturity

August 7, 2014

Webinar: Focus On Scope Over Size In Media Agency Partnerships

August 14, 2014

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