For CMO Professionals

CMOs Must Drive Their Firms' Domain Strategy Now

The Decision About Generic Top-Level Domains (gTLDs) Is An Immediate Priority

Why Read This Report

Most companies have been looking at the upcoming availability of generic top-level domains (gTLDs) as a brand and trademark protection issue rather than as a significant new business opportunity. Those firms that don't take action now could find themselves at a three-year disadvantage to major competitors. The cost and effort to apply for a gTLD is significant, so CMOs must assess this opportunity from a strategic perspective and drive their firms' position.
US $ 499
Become A Client

Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

Already A Client?
Log in to read this document.