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For Marketing Leadership Professionals

CORE: The Key To More Effective B2B Interactive Marketing

April 25, 2011

By Michael Greene with Emily Riley, James McDavid

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Why Read This Report

B2B organizations are straining to align traditional mass-marketing practices and sales support with new digital-focused customer behavior. B2B interactive marketing teams should adopt the disciplines of custom branding, optimized technology and insight, responsive engagement, and empowered staff in order to serve their current and future customers effectively. Together, these concepts — entitled CORE — will allow interactive marketers to drive changes within marketing and sales by building scalable, flexible programs that focus on evolving customer needs.
Tags: B2B Marketing, Interactive Marketing Strategy and Process, Marketing Organizational Structure, Technology Product Strategies
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