FOR Application Development & Delivery PROFESSIONALS
The CRM Playbook
Transform Customer Processes And Systems To Improve Experiences
This report is the executive overview of Forrester's solution for application development and delivery (AD&D) professionals looking to implement customer relationship management (CRM) strategies and solutions. We've entered a new era that Forrester calls the age of the customer. The new power of customers means that a focus on the customer now matters more than any other strategic imperative. Forrester's CRM playbook outlines four steps for AD&D professionals to follow to transform customer-facing ...
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With mobile, social, and other technologies changing how your employees work and how your company does business, building adaptive technology solutions has never been more challenging for IT leaders. Learn how Forrester Consulting can help.