For eBusiness & Channel Strategy Professionals

Canada Mobile Technographics®: 2010 – An Empowered Report

An Empowered Report: Understanding The Mobile Behavior Of Your Target Audience

    Why Read This Report

    The first step in building or refining a mobile strategy is understanding the mobile behaviors of your target audience. Mobile Technographics offers consumer product strategists a means of obtaining a quick overview of the level of mobile sophistication of their target audience. In 2010, Forrester designed and fielded questions to create consistent profiles across North America, Latin America, Europe, and Asia. With growth in the adoption of smartphones, the opportunities are greater than ever for product and services companies to engage with their target audience on mobile phones.
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    TABLE OF CONTENTS

    • Mobile Technographics Is The Foundation Of A Mobile Strategy
    • Introducing Mobile Technographics For 2010
    • RECOMMENDATIONS

      Opportunities Exist Across Groups
    • Supplemental Material
    • Related Research Documents

    TOOLS & TEMPLATES

    • Vendor Selection Aids:

      Mobile Technographics: Understanding The Connected Consumer

    • Models & Calculators:

      Demographics Add Texture To Mobile Technographics

    • Models & Calculators:

      SuperConnecteds Offer A Lucrative Opportunity

    • Models & Calculators:

      Smartphone Ownership Dominates Among The Top Three Groups