Forrester

Why Read This Report

Organizations still struggle to get the right content to the right consumers at the right time. Outdated technologies, policies, and procedures mean that IT can't keep pace with the business' demands for innovative customer experiences at many organizations. Why? These governance policies are often too siloed around applications, business units, and channels and too rigid in scope to foster innovation and speed up time-to-market. Application development and delivery professionals (AD&D pros) have an opportunity to help change existing governance processes and policies by unifying them across business units, channels, and technology applications. This report provides a framework for the ways that organizations will have to begin to shift their digital experience governance processes and policies in order to support business requirements.