For Marketing Leadership Professionals

Capturing The Hearts And Wallets Of European Online Video Gamers

Consumer Product Strategists Need To Push Online Elements To Drive Revenues

Why Read This Report

Playing video games on a PC, console, and/or mobile device draws in almost three-quarters of online Europeans. The PC continues to be the most popular choice, although its devotees' spending on games lags significantly when compared with that of console owners. As we approach maturity for the next-generation consoles and a crossroads for PC gaming, consumer product strategists at console manufacturers and game companies need to promote online play to both existing owners and prospective buyers to drive further revenues.
US $ 499
Become A Client

Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

Already A Client?
Log in to read this document.