Forrester Research : Analyst : Carlton A. Doty

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Carlton A. Doty

Vice President, Practice Leader - Consumer Product Strategy serving Customer Insights PROFESSIONALS

Find Carlton on:
Blog: Customer Insights Blog

Carlton serves Customer Insights (CI) Professionals. He was a founding member of the CI practice in 2009, and currently leads the global team of Forrester analysts that help clients capture, manage, and analyze customer data as well as apply the resulting insights to marketing and business strategy. Carlton began his Forrester career in 2006 as an analyst specializing in digital channels, emerging products, and enterprise technology in healthcare. He also led Forrester's consumer product strategy practice, where he managed a team of analysts that focused on innovation and digital disruption.

In addition to leading his team at Forrester, Carlton posts his thoughts and opinions on Twitter and on his blog.

Previous Work Experience

Prior to joining Forrester, Carlton spent nine years as an IT and eBusiness leader in the health insurance industry. He also has experience with two start-ups and a leading marketing services provider.

Education

Carlton holds a B.S. in civil engineering management from the University of Vermont.

Carlton A. Doty's Research

For Customer Insights Professionals
Report: The Marketing Accountability Index
Carlton A. DotyMarch 23, 2010
Constantly changing customer behavior and an amorphous mix of marketing channels impede Customer Intelligence (CI) professionals' efforts to drive more accountability into their respective marke...
- Downloads: 646
For Marketing Leadership Professionals
Report: The Forrester Wave™: Email Marketing Service Providers, Q4 2009
Julie Katz, Carlton A. DotyDecember 23, 2009
In Forrester’s evaluation of email marketing service providers (ESPs), we reviewed 15 vendors against 69 criteria and found that Responsys and ExactTarget are at the front of the Leader pa...
- Downloads: 2202
For Customer Insights Professionals
Report: Social Tools Help Pharma Marketers Build Customer Intelligence
Carlton A. DotyJune 24, 2009
The pharmaceutical industry faces significant sales and marketing challenges as many of its blockbuster drugs come off of patent and access to healthcare providers becomes increasingly restricte...
- Downloads: 1126
- Rating:
For eBusiness & Channel Strategy Professionals
Report: The Forrester Wave™: CDHP Platforms, Q2 2009
Carlton A. DotyMay 29, 2009
In Forrester's 60-criteria evaluation of consumer-directed health plan (CDHP) platform vendors, we found a tight group of four Leaders with proven ability to serve multiple stakeholders well and...
- Downloads: 624
For Customer Insights Professionals
Report: Consumer Engagement In Personal Healthcare Finance Dropped In 2008
Carlton A. Doty, Elizabeth DavisMarch 11, 2009
According to Forrester's North American Technographics® Healthcare Online Survey, Q2 2008, 39% of non-elderly commercially insured adults in the US now own a health spending account. This d...
- Downloads: 298

View all of Carlton A. Doty's Research

For Marketing Leadership Professionals
Report: The Forrester Wave™: Email Marketing Service Providers, Q4 2009
Julie Katz, Carlton A. DotyDecember 23, 2009
In Forrester’s evaluation of email marketing service providers (ESPs), we reviewed 15 vendors against 69 criteria and found that Responsys and ExactTarget are at the front of the Leader pa...
- Downloads: 2202
For Customer Experience Professionals
Report: The Forrester Wave™: Healthcare Claims Platforms, Q1 2008
Carlton A. DotyJanuary 17, 2008
Following significant consolidation in the healthcare claims platform space over the past two years, Forrester evaluated eight products among the remaining four leading vendors across 61 criteri...
- Downloads: 1607
For eBusiness & Channel Strategy Professionals
Report: Is Your eBusiness Team Ready For Prime Time?
Carlton A. Doty, Elizabeth DavisAugust 21, 2008
How does your eBusiness team stack up against others? How mature is the average eBusiness team? What characteristics should an eBusiness team exhibit — and excel at? To answer these and ot...
- Downloads: 957
For Customer Insights Professionals
Report: Social Tools Help Pharma Marketers Build Customer Intelligence
Carlton A. DotyJune 24, 2009
The pharmaceutical industry faces significant sales and marketing challenges as many of its blockbuster drugs come off of patent and access to healthcare providers becomes increasingly restricte...
- Downloads: 1126
- Rating:
For eBusiness & Channel Strategy Professionals
Report: How To Become An eBusiness Powerhouse
Carlton A. DotySeptember 08, 2008
Forrester interviewed and surveyed dozens of seasoned eBusiness professionals representing a wide cross-section of industries — including financial services, healthcare, hospitality, manuf...
- Downloads: 862
- Rating: