Carlton A. Doty

Vice President, Practice Leader - Consumer Product Strategy serving Customer Insights PROFESSIONALS

Carlton serves Customer Insights (CI) Professionals. He was a founding member of the CI practice in 2009, and currently leads the global team of Forrester analysts that help clients capture, manage, and analyze customer data as well as apply the resulting insights to marketing and business strategy. Carlton began his Forrester career in 2006 as an analyst specializing in digital channels, emerging products, and enterprise technology in healthcare. He also led Forrester's consumer product strategy practice, where he managed a team of analysts that focused on innovation and digital disruption.

In addition to leading his team at Forrester, Carlton posts his thoughts and opinions on Twitter and on his blog.

Previous Work Experience

Prior to joining Forrester, Carlton spent nine years as an IT and eBusiness leader in the health insurance industry. He also has experience with two start-ups and a leading marketing services provider.


Education

Carlton holds a B.S. in civil engineering management from the University of Vermont.

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    Client Inquiry:Market Allocation Of Web Browser Brands In China

    What is the market allocation of web browser brands and versions in China?

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      Report:Market Overview: Data Center Services In China

      Traditional Market Leaders Must Adapt To A Rapidly Shifting Market

      Forrester believes that the explosive growth of emerging data center services like as-a-service and virtual private cloud services over the next three to five years will spark increased demand from...

      • Downloads: 203
    • For Sourcing & Vendor Management Professionals

      Report:Database Appliances Are Gaining Momentum In China

      Hardware-Centric Solutions Continue To Have Strong Local Appeal

      Mature IT customers in China are facing challenges in analyzing large data sets. Demand for database appliances — a combination of hardware and software integrated with and optimized for a...

      • Downloads: 123
    • For Sourcing & Vendor Management Professionals

      Charts & Figures:Forecast: IT Services And Outsourcing Spending In China, 2010 To 2015

      Service Provider Strategies Need To Reflect Local Market Issues

    • For Sourcing & Vendor Management Professionals

      Report:China's SAP Services Market Is In Flux

      Sales To SMBs And Expansion In Tier Three And Tier Four Cities Are The Market's Key Growth Engines

      The major SAP services customer base in China is evolving from large enterprises to small and medium-size businesses (SMBs) — an evolution that parallels SAP China's business transformation....

      • Downloads: 103
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    • For Sourcing & Vendor Management Professionals

      Report:IT Buying Behavior Study Of Government-Related Customers: PRC

      This document provides a comprehensive overview of IT procurement in the government-related market in China, with a focus on how new policies to foster local innovation and limit IT procurement from...

      • Downloads: 13
    • For Sourcing & Vendor Management Professionals

      Report:PRC IT Services Report: 2010

      This document provides early and accurate market size estimates for 2010 in China, including vendor rankings and activities, forecasts, and market trends for vendor strategists. The report is based...

      • Downloads: 27
    • For Sourcing & Vendor Management Professionals

      Report:Market Overview: IT Services In China, 2013

      Businesses Now Have More Options To Drive Competitive Differentiation In China

      China has entered a new phase of economic development, driven by government focus on expanding the domestic market. This transition will have a significant impact on private and public organizations...

      • Downloads: 71
    • For Sourcing & Vendor Management Professionals

      Report:Driving Outsourcing Success In China

      Service Provider Strategies Need To Reflect Local Market Issues

      The IT outsourcing market in China will significantly mature as customers are getting more acquainted to the value proposition of outsourcing. Although the outsourcing provider landscape is already...

      • Downloads: 273
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    • For Sourcing & Vendor Management Professionals

      Report:China Cloud Storage Services Report

      The cloud storage services market in China is in the early adopter stage and will undergo fast growth over the next five years, especially in the second half of that period. This report provides...

      • Downloads: 23
     
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