About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Carlton serves Customer Insights (CI) Professionals. He was a founding member of the CI practice in 2009, and currently leads the global team of Forrester analysts that help clients capture, manage, and analyze customer data as well as apply the resulting insights to marketing and business strategy. Carlton began his Forrester career in 2006 as an analyst specializing in digital channels, emerging products, and enterprise technology in healthcare. He also led Forrester's consumer product strategy practice, where he managed a team of analysts that focused on innovation and digital disruption.
In addition to leading his team at Forrester, Carlton posts his thoughts and opinions on Twitter and on his blog.
Prior to joining Forrester, Carlton spent nine years as an IT and eBusiness leader in the health insurance industry. He also has experience with two start-ups and a leading marketing services provider.
Carlton holds a B.S. in civil engineering management from the University of Vermont.
Over the past seven years, transformational changes have swept through Medco — propelled by the visionary duo of David B. Snow, Jr., Medco chairman and CEO, and Kenneth Klepper, Medco president...
Use Processes, Not Features And Functions, To Identify The Best Solution
Based on best and next practices for off-the-shelf banking platform selection and Forrester's generic banking business processes, Forrester has identified an approach that accelerates banking...
Road Map: The Emerging Technology Playbook
Firms increasingly depend on technology to be innovative and disruptive. However, our data indicates that most firms are not doing a good job of getting new technology in the door and ensuring that...


Industry Changes Will Drive Opportunities For Vendors
Strategic Plan: The EA Method Playbook
This report describes the strategic plan of Forrester's EA method playbook — our set of high-value practices that enterprise architects should use to help their organizations plan, architect,...
This tool is a complement to the report "Transforming Application Delivery" and includes the typical assessment questions you should ask to identify areas that need the most improvement focus. The...
Customer service managers struggle to balance customer experience and cost: Siloed communication channels, impersonal service, and an inability to enforce company process or meet regulatory...
Translate Strategic Intent Into Action With Structured Language
As firms embark on their business transformation journey, business process pros find themselves discussing a wide range of topics: program initiation and governance, executive engagement, process...
Business process management (BPM) attempts to alleviate problems around productivity bottlenecks, customer channel integration, cycle time reduction, and customer service improvement. But while those...
Embrace This New Role To Drive Business Technology Transformation
You may have heard the term "business architect" in your travels; if you haven't, you soon will. This emerging role will be vital in leading business transformation, including your own improvements...
The Majority Of The Vendors Are Leaders In This Emerging Market
Today, business transformation is often about technology transformation. At the very least, business transformation is always technology-enabled, so what sort of consultants can best help clients...

Focus BPM Projects On The Business, Not Technology
Business process management (BPM) projects are fundamentally different from IT projects. Rather than a fixed set of software deliverables with a predetermined end state, the outcome of a BPM project...
Wipro's Case Study Shows The Way
Forrester interviewed the executives responsible for the deployment of the Lean continuous improvement initiative at Wipro Technologies, a global supplier of technology services. The case study shows...
The Business Impact Of Customer Experience
Business process professionals supporting customer-facing processes are often challenged to make the business case to their executive leaders that investing to improve the customer experience is a...
Road Map: The Business Intelligence Playbook
In the face of rising data volume and complexity and increased need for self-service, enterprises need an effective business intelligence (BI) reference architecture to utilize BI as a key corporate...

Landscape: The Content Management Playbook
Information workers struggle under increasing volumes of varying types of content. Historically, enterprise architects have taken a product-specific approach to their enterprise content management...
