For CIO Professionals
Building A Foundation To Enable Next-Generation Mobile Services
CIOs that Forrester interviewed understand the potential of context and are building the foundational infrastructure needed to support the use of context across consumer touchpoints — not just...
- Downloads: 837
For Marketing Leadership Professionals
Mobile Transforms How Interactive Marketers Engage With Customers
Consumers will adopt and use convenient services and products. On mobile phones, this means services that offer immediacy and simplicity through a highly contextual experience. Context — the...
- Downloads: 1534