Forrester

For Sales Enablement Professionals

Report:The Cloud Has Changed Channel Sourcing Dynamics For Software

Which Channels Are Customers Sourcing From?

In 2010, Forrester published a report on channel sweet spots to address how small and medium-size businesses (SMBs) source their software needs. Two years later, we're revisiting this topic to...

• Downloads: 160
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For Sales Enablement Professionals

Report:Tech Marketers Are Poised To Ramp Channel Investment

Channel Enablement Is A Top Priority For 2011

2011 will be a bellwether year for tech vendors. Tech investment by customers and marketing investment by tech vendors are rising ahead of the economic recovery into 2011. Most tech marketers see...

• Downloads: 419

For Sales Enablement Professionals

Tool:Channel Partners' Plans For Managed Services And Application Hosting Are High

For Security & Risk Professionals

Report:Build A Corporate App Store Into Your Corporate Mobility Strategy

Manage Mobile Complexity Through A Corporate App Store

Today, many employees use their personally owned smartphones and tablets for work to access a variety of mobile applications. Some companies are also proactively deploying mobile applications to...

• Downloads: 302
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For Sales Enablement Professionals

Report:2012 Tech Marketing Planning Guidance

With Proliferating Tactics And Constrained Budgets, Targeting And Focus Are A Mandate

Tech marketers typically use last year's plan as a starting point for next year's marketing planning process, making changes to accommodate new goals and current-year budget realities. As a result,...

• Downloads: 770
• Comments: 1
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For eBusiness & Channel Strategy Professionals

Report:Trends 2011: North American Insurance eBusiness And Channel Strategy

Four Trends Dominate The Agendas Of eBusiness Executives

In 2010, US and Canadian insurers got a bounce back in their step. While the North American insurance industry may still not be dancing with joy, the outlook for the year ahead is a lot brighter than...

• Downloads: 1211

For Sales Enablement Professionals

Report:2011 Demand Management Budget Trends

Spending Optimism Must Be Balanced With Performance Improvement

Tech marketers continue to place demand management as their primary objective with lead origination high on their spending plans for 2011. Yet they face a perfect storm as recessionary business...

• Downloads: 349

For Infrastructure & Operations Professionals

Report:Managing Information Security In BYOT Environments In Asia Pacific

I&O Professionals Need The Right Policies, Technologies, And Skills To Secure Enterprise Data

Employees are rapidly embracing personal devices, consumer software, and public cloud services for work to increase personal productivity and efficiency, a trend that Forrester refers to as...

• Downloads: 90

For CIO Professionals

Report:The Coming Upheaval In Tech Services

Four Economic And Technology Factors Will Combine To Recast The Business

The tech services market is about to undergo a massive transformation that will call traditional provider business models into question. Four factors will combine to dramatically change the dynamics,...

• Downloads: 1907

For Sales Enablement Professionals

Report:Marketing Tactics Of Top Tech Performers

An Artful Mix Of Old And New Yields Revenue Impact For Marketing Leaders

Tech marketers at top-performing tech companies demonstrate similar go-to-market strategies that set them apart from their peers at companies with average performance. The strategic mix leverages...

• Downloads: 747
• Comments: 4
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For eBusiness & Channel Strategy Professionals

Report:Trends 2012: North American Insurance eBusiness And Channel Strategy

The Age Of The Customer Drives Four Insurance eBusiness Mega Trends

Four market forces are putting the squeeze on insurance eBusiness professionals in 2012. What should eBusiness and channel strategy executives be thinking about as they forge ahead this year? This...

• Downloads: 1103
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For CIO Professionals

Tool:New Behaviors, Engagement Models, And Technologies Disrupt $1.35 Trillion B2B Spend

For Application Development & Delivery Professionals

Tool:A Number Of Business Issues Are Driving The Need For Improvement

For Sales Enablement Professionals

Tool:Partners See Problems Involving Cost, Business Model Transformation, And Skill Sets

For Sales Enablement Professionals

Report:Demand Insights: The SMB Software Market 2010

Small And Medium-Size Businesses Are Defying Gravity

Small and medium-size businesses (SMBs), like their enterprise brethren, are shifting their technology focus from IT to business technology (BT). As their focus on business solutions — as...

• Downloads: 1003

For Sales Enablement Professionals

Tool:Tech Vendors Invest Heavily In Awareness And Origination, But Not In Other Stages

For Sales Enablement Professionals

Tool:The Majority Of VSBs Are Planning For Growth In The Next Two Years

For Sales Enablement Professionals

Tool:Spend Management/Supplier Relationship Management (SRM) Software Adoption

For Marketing Leadership Professionals

Tool:In-Person Events Increase In Importance During Vendor Selection

For Sales Enablement Professionals

Report:Segment Social Media Behaviors To Improve Tech Vendor Marketing Plans

Forrester's Social Technographics® survey, now in its second year, depicts the social media behaviors of more than 1,000 tech buyers from around the world. Tech marketers can use this data to...

• Downloads: 887

For Marketing Leadership Professionals

Report:The Pipeline Is Less Than Half Empty

Tech Marketing's Contribution To Revenue Opportunity Is Underwhelming

Technology sales and product groups routinely besiege tech marketing professionals to justify budgets, programs, and T-shirt designs. Tech marketers typically respond with a slew of marketing...

• Downloads: 304

For Application Development & Delivery Professionals

Tool:More Than 75% Of Surveyed Firms Have B2B Integration Upgrade Plans

For Sales Enablement Professionals

Tool:Web Conferencing Software Adoption

For eBusiness & Channel Strategy Professionals

Tool:IT Budgets Increasing In 2010; Big Portion Of Spend Devoted To Apps

For Infrastructure & Operations Professionals

Report:Ignoring Cloud Risks A Growing Gap Between I&O And The Business

Navigating The Shifts In Computing Infrastructure

Over the past several years, we've seen two key cloud trends in the infrastructure-as-a-service (IaaS) space: 1) Public cloud adoption rates are highest among "informal buyers" (non-IT employees),...

• Downloads: 658