Forrester Research : Analyst

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Carlton A. Doty

Vice President, Practice Leader serving Customer Insights PROFESSIONALS

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Blog: Customer Insights Blog

Carlton serves Customer Insights (CI) Professionals. He was a founding member of the CI practice in 2009, and currently leads the global team of Forrester analysts that help clients capture, manage, and analyze customer data as well as apply the resulting insights to marketing and business strategy. Carlton began his Forrester career in 2006 as an analyst specializing in digital channels, emerging products, and enterprise technology in healthcare. He also led Forrester's consumer product strategy practice, where he managed a team of analysts that focused on innovation and digital disruption.

In addition to leading his team at Forrester, Carlton posts his thoughts and opinions on Twitter and on his blog.

Previous Work Experience

Prior to joining Forrester, Carlton spent nine years as an IT and eBusiness leader in the health insurance industry. He also has experience with two start-ups and a leading marketing services provider.

Education

Carlton holds a B.S. in civil engineering management from the University of Vermont.

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Forrsights For Business Technology
Past 18 months
Liz Herbert

For Sourcing & Vendor Management Professionals
Report:TechRadar™ For SVM Professionals: Software-As-A-Service, Q4 2011
Software-As-A-Service Still Growing, Taking Over In More Areas Of Technology
Liz HerbertJanuary 3, 2012
As software-as-a-service (SaaS) becomes increasingly important to firms' application strategies, sourcing and vendor management (SVM) professionals are taking ownership of the research, purchasing,...
- Downloads: 684
For Sourcing & Vendor Management Professionals
Report:Market Overview: Mobility Services
Fast-Growing Market Gives Buyers Lots Of Choices But Also Tradeoffs
Liz HerbertFebruary 27, 2012
The emerging mobility services market creates choices for buyers. Leading organizations are scrambling to create mobile experiences for employees, partners, and customers — both applications...
- Downloads: 1829
- Rating:
For Sourcing & Vendor Management Professionals
Report:Selecting A Services Partner For Business Innovation
Key Criteria And Real-World Success Stories
Liz HerbertAugust 1, 2012
Business innovation tops the agenda for IT services buyers in 2012, even surpassing cost-cutting as a key priority in some Forrester surveys. But many clients struggle to get business innovation from...
- Downloads: 203
For Sourcing & Vendor Management Professionals
Charts & Figures:How Are Services Integrated Into The Innovation Process?
Liz HerbertAugust 1, 2012
For Sourcing & Vendor Management Professionals
Tool:Forrester Wave™: Enterprise Mobility Services, Q1 '13
Liz HerbertFebruary 15, 2013
For Sourcing & Vendor Management Professionals
Report:The Forrester Wave™: Business Intelligence Services Providers, Q4 2012
The 12 Market Leaders That Deserve To Be On Most Shortlists
Boris Evelson, Liz HerbertOctober 18, 2012
In the past few years, the business intelligence (BI) services market has evolved significantly: advisory and management consulting firms have beefed up their implementation capabilities, while...
- Downloads: 1184
- Comments: 2
- Rating:
For Sourcing & Vendor Management Professionals
Report:The Forrester Wave™: Enterprise Mobility Services, Q1 2013
Analysis Of 13 Global Leaders' Capabilities And How They Stack Up
Liz HerbertFebruary 15, 2013
Enterprise mobility is booming; organizations must connect with employees, customers, and partners in new ways and across new devices and applications. But many organizations don't know how to move...
- Downloads: 780
- Comments: 1
- Rating:
For Sourcing & Vendor Management Professionals
Report:Business Intelligence Services Pricing And Contracting
New Models Better Align BI Services Buyers And Sellers
Liz HerbertOctober 31, 2012
Business intelligence (BI) is high on the list of technology investments as organizations try to make informed decisions with the growing masses of data available to them. But several significant...
- Downloads: 329
- Rating:

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Carlton A. Doty

Vice President, Practice Leader serving Customer Insights PROFESSIONALS

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For Sourcing & Vendor Management Professionals

Report:TechRadar™ For SVM Professionals: Software-As-A-Service, Q4 2011

For Sourcing & Vendor Management Professionals

Report:Market Overview: Mobility Services

For Sourcing & Vendor Management Professionals

Report:Selecting A Services Partner For Business Innovation

For Sourcing & Vendor Management Professionals

Charts & Figures:How Are Services Integrated Into The Innovation Process?

For Sourcing & Vendor Management Professionals

Tool:Forrester Wave™: Enterprise Mobility Services, Q1 '13

For Sourcing & Vendor Management Professionals

Report:The Forrester Wave™: Business Intelligence Services Providers, Q4 2012

For Sourcing & Vendor Management Professionals

Report:The Forrester Wave™: Enterprise Mobility Services, Q1 2013

For Sourcing & Vendor Management Professionals

Report:Business Intelligence Services Pricing And Contracting

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