Carlton A. Doty

Vice President, Practice Leader - Consumer Product Strategy serving Customer Insights PROFESSIONALS

Carlton serves Customer Insights (CI) Professionals. He was a founding member of the CI practice in 2009, and currently leads the global team of Forrester analysts that help clients capture, manage, and analyze customer data as well as apply the resulting insights to marketing and business strategy. Carlton began his Forrester career in 2006 as an analyst specializing in digital channels, emerging products, and enterprise technology in healthcare. He also led Forrester's consumer product strategy practice, where he managed a team of analysts that focused on innovation and digital disruption.

In addition to leading his team at Forrester, Carlton posts his thoughts and opinions on Twitter and on his blog.

Previous Work Experience

Prior to joining Forrester, Carlton spent nine years as an IT and eBusiness leader in the health insurance industry. He also has experience with two start-ups and a leading marketing services provider.


Education

Carlton holds a B.S. in civil engineering management from the University of Vermont.

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  • Past 12 months
  • Enterprise Architecture Strategy and Process
  • Gene Leganza
  • For Enterprise Architecture Professionals

    Report:Focus Your Information Strategy On Business Impact

    Executive Overview: The Information Strategy And Architecture Playbook

    Enterprise architecture (EA) professionals face the challenge of burgeoning business interest in maximizing the potential of new and existing information assets in the face of immature information...

    • Downloads: 413
    • Comments: 1
  • For Enterprise Architecture Professionals

    Report:Assess Your Readiness For A Cohesive Information Strategy And Architecture Program

    Assessment: The Information Strategy And Architecture Playbook

    Information workers thrive or falter depending on their ability to get the information they need quickly and easily, with high confidence that it's the right information. Enterprises need to protect...

    • Downloads: 399
  • For Enterprise Architecture Professionals

    Report:Define The Shifting Responsibilities Of The Information Architect

    Organization: The Information Strategy And Architecture Playbook

    This report outlines the organization element of the information strategy and architecture playbook for enterprise architecture (EA) professionals. The definition of the information architect role...

    • Downloads: 611
    • Comments: 3
    • Rating:
  • For Enterprise Architecture Professionals

    Charts & Figures:Performance Management Should Evaluate The Chain From Assessment To Execution

  • For Enterprise Architecture Professionals

    Report:Map Your Way To Your Information Strategy's Business Outcomes

    Road Map: The Information Strategy And Architecture Playbook

    One of the most difficult aspects of an information architecture (IA) practice is engaging stakeholders to buy into your strategy and contribute to your architecture development. The architect's best...

    • Downloads: 349
  • For Enterprise Architecture Professionals

    Report:Develop Business-Focused And Strategic EA Organizations

    Organization: The EA Practice Playbook

    This report outlines the organizational structures, roles, and skills you'll need to make sure that your enterprise architecture (EA) program is strategic, business-focused, and pragmatic. Building a...

    • Downloads: 814
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Treat Information As A Strategic Asset

    Business Case: The Information Strategy And Architecture Playbook

    Business cases to fund information management capabilities traditionally characterize information problems in ways that elicit little more than yawns from business executives. Data redundancy and...

    • Downloads: 736
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Information Strategies Move Center Stage

    Vision: The Information Strategy And Architecture Playbook

    A veritable flood of information coming from widespread digitization has created new opportunities and risks that business executives can't ignore. Forrester is seeing a dramatic uptick in the...

    • For Enterprise Architecture Professionals

      Report:Create KPIs That Show The Effectiveness Of Your Information Strategy

      Continuous Improvement: The Information Strategy And Architecture Playbook

      How effective is your information strategy? You can't answer that question without a comprehensive assessment process and key performance indicator (KPI) reporting mechanism that specifically targets...

      • Downloads: 221
    • For Enterprise Architecture Professionals

      Report:Let The Adjacent Possible Guide Your Information Strategy

      Strategic Plan: The Information Strategy And Architecture Playbook

      A new era of information agility is upon us that promises an explosion of opportunities similar to that of the dot-com boom period. But these opportunities are completely dependent upon an...

      • Downloads: 478
      • Comments: 1
      • Rating:
    • For Enterprise Architecture Professionals

      Report:A Framework For Information Management And Consumption Technology

      Tools And Technology: The Information Strategy And Architecture Playbook

      Enterprise architects carry the heavy responsibility of planning for elaborate implementations of complex technology. They must weigh the implications of the plans for all of the related architecture...

      • Downloads: 991
      • Comments: 1
      • Rating:
    • For Enterprise Architecture Professionals

      Report:Drive Information Strategy Performance Management With Capability Models

      Performance Management: The Information Strategy And Architecture Playbook

      As capability maps become the prevailing form for modeling business architectures, capability-based planning is growing into an effective practice to map organizations' general path forward....

      • Downloads: 187
    • For Enterprise Architecture Professionals

      Report:Readiness Assessment For Information Strategy And Architecture Toolkit

      Developing a cohesive information strategy that can deliver on current and future business needs is challenging. Building an information architecture is a highly collaborative endeavor, and to...

      • Downloads: 57
    • For Enterprise Architecture Professionals

      Report:Information Architecture Planning Toolkit

      As business executives develop an appreciation for the potential value in their information assets, they're looking to architects to help them dramatically improve their information management and...

      • Downloads: 27
      • Comments: 2
     
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