About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Carlton serves Customer Insights (CI) Professionals. He was a founding member of the CI practice in 2009, and currently leads the global team of Forrester analysts that help clients capture, manage, and analyze customer data as well as apply the resulting insights to marketing and business strategy. Carlton began his Forrester career in 2006 as an analyst specializing in digital channels, emerging products, and enterprise technology in healthcare. He also led Forrester's consumer product strategy practice, where he managed a team of analysts that focused on innovation and digital disruption.
In addition to leading his team at Forrester, Carlton posts his thoughts and opinions on Twitter and on his blog.
Prior to joining Forrester, Carlton spent nine years as an IT and eBusiness leader in the health insurance industry. He also has experience with two start-ups and a leading marketing services provider.
Carlton holds a B.S. in civil engineering management from the University of Vermont.
Regional Success Gives The Firm A Head Start, But The Global Enterprise Market Is A Whole New Ballgame
Huawei Technologies officially entered the global enterprise market in 2011, aiming to grow its market share by leveraging its experience in the carrier network equipment market and broadening its...

From Technology Foundations To Business Outcomes
Forrester sees six important trends unfolding in business technology (BT), where information technology will most directly and visibly affect business outcomes. Not having an initiative or effort...

Benchmarks: The Security Architecture And Operations Playbook
Throughout the year, Forrester analysts engage in hundreds of discussions with vendors and end users about security architecture and operations. Analysis of B2B survey data from Forrester's...


As Multidevice Adoption Spreads, Today's Weak Attachment To Vendor Ecosystems Will Strengthen
Business Impact: The Data Security And Privacy Playbook
Protecting customer data such as credit card information, log-in credentials, and personally identifiable information is an important part of enterprise IT security. Such data fuels a large and...

Concentrate On Who You Are Buying For And How You Want To Buy
As many businesses are now evaluating moving their Microsoft Office applications online and into the cloud as a way of reducing infrastructure and staffing costs, sourcing and vendor management (SVM)...
Driving Change In The Way You Buy Products And Services
Digital capability — mobile, social, cloud, and data and analytics — disrupts business models and value streams, introduces new competitive threats, and comes with new demands for shorter...
Business Case: The Business Technology Resiliency Playbook
This report outlines Forrester's guidance for a business technology resiliency (BTR) business case. This is a critical step when securing funding because management is often reluctant to fund...

Tools And Technology: The Security Architecture And Operations Playbook
Against today's mutating threat landscape and sophisticated cybercriminals, security and risk (S&R) professionals are outgunned and outmatched. The traditional strategy of waiting for an alert and...

Understanding The What And Why Of Business Executives' Spending On Technology
After nearly a decade in hibernation, the business buyer has re-emerged as a major spender and force in IT spending. To better understand the return of tech spending outside the formal IT budget and...

Processes: The Telecommunications And Mobility Sourcing Playbook
This report is an update to "Emphasize Flexibility In Communications Service Contract Negotiations To Reduce Risk," originally published on October 9, 2012. This updated report outlines Forrester's...
Landscape: The IT Infrastructure Playbook
The inside-out approach of engineers focused on technology for its own sake must stop: Your business cares about outcomes and holistic services, not server, storage, and network technologies. For too...

Service-Oriented Architecture Has Reached A Mature State In Banking
Today's financial services firms often find their application landscape can no longer cope with their most urgent business drivers. Forrester's Q3 2012 Global Financial Services Architecture Online...
Unveiling The Software Strategies Of Top-Performing Companies
During November 2011 and December 2011, Forrester surveyed 2,438 software decision-makers across Canada, France, Germany, the UK, and the US to determine their spending priorities around software. To...
Landscape: The Human Resource Management Playbook
This report, the landscape component of the human resource management (HRM) playbook, will enable application development and delivery professionals (AD&D pros) and their HR business partners to...

Growing Tablet Support By APJ Enterprises Presents Opportunities For Vendors Beyond The Tablet Makers Themselves
Tablet usage is growing rapidly across the globe, including Asia Pacific including Japan (APJ). Features like large screen size, portability, and ease of use allow consumers to use tablets to access...

Budgeting And Planning: The Cloud Computing Playbook
Forrsights surveys show that enterprises are turning to the cloud for speed and lower cost — but are the savings really there? The answer isn't always obvious; it might be that your internal...

Future Look: The Social Business And Collaboration Playbook
Free access to and sharing of ideas is the hallmark of the digital age. Today, your customers, partners, and employees can share information to form opinions that can affect your business and, on a...
For the thousands of foreign companies that establish business operations in China every year, one of the first things on their to-do lists is setting up IT infrastructure, including horizontal and...

Vision: The Customer Data Management Playbook
Customer data is the lifeblood of the contemporary enterprise. It's used in virtually every function of the business, including product research, design, and development; advertising and marketing...

Senior Decision-Makers Are Heavy Users Of Social Media
B2B marketers like yourself must target their marketing strategies — including their approach to social — to their target audiences. When you target senior decision-makers with titles...

Vision: The Information Strategy And Architecture Playbook
A veritable flood of information coming from widespread digitization has created new opportunities and risks that business executives can't ignore. Forrester is seeing a dramatic uptick in the...
We Forecast 6% ICT Spending Growth For Both Years
US CIOs remain torn between their need to invest in new mobile, cloud, and smart technologies and their fear of encountering economic doldrums (or worse). Over the past two and a half years, these...