Forrester Research : Analyst

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Carlton A. Doty

Vice President, Practice Leader - Consumer Product Strategy serving Customer Insights PROFESSIONALS

Find Carlton on:
Blog: Customer Insights Blog

Carlton serves Customer Insights (CI) Professionals. He was a founding member of the CI practice in 2009, and currently leads the global team of Forrester analysts that help clients capture, manage, and analyze customer data as well as apply the resulting insights to marketing and business strategy. Carlton began his Forrester career in 2006 as an analyst specializing in digital channels, emerging products, and enterprise technology in healthcare. He also led Forrester's consumer product strategy practice, where he managed a team of analysts that focused on innovation and digital disruption.

In addition to leading his team at Forrester, Carlton posts his thoughts and opinions on Twitter and on his blog.

Previous Work Experience

Prior to joining Forrester, Carlton spent nine years as an IT and eBusiness leader in the health insurance industry. He also has experience with two start-ups and a leading marketing services provider.

Education

Carlton holds a B.S. in civil engineering management from the University of Vermont.

Reports (4)
Charts & Figures (8)

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Tech Sector Economics
Rob Koplowitz

For Application Development & Delivery Professionals
Report:SharePoint Enters Its Awkward Teenage Years
Customer Struggles With Social, Cloud, And Mobile Signal A Transition
Rob Koplowitz, John R. RymerFebruary 06, 2013
Microsoft SharePoint is the centerpiece of many enterprises' collaboration and content strategies, but it isn't clear to us that enterprises will continue to invest in SharePoint to provide a broader...
- Downloads: 568
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For Application Development & Delivery Professionals
Report:SharePoint Adoption Faces Three Barriers: Mobile, Social, And Cloud
John R. Rymer, Rob KoplowitzFebruary 27, 2013
These data charts contain the full results of Forrester's August 2012 Global SharePoint Usage Online Survey. The results indicate that weak mobile access and social computing features combined with...
- Downloads: 161
For CIO Professionals
Report:Social Business And Collaboration Success Hinges On Effective Change Management
Change Management: The Social Business And Collaboration Playbook
Rob Koplowitz, Claire Schooley, Philipp KarcherFebruary 04, 2013
It's often said, "You can lead a horse to water, but you can't make him drink." Nowhere in the world of enterprise IT is this adage more fitting than in social business and collaboration. For two...
- Downloads: 312
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For CIO Professionals
Charts & Figures:Sales And Marketing Use "Internal Facebook" More Than Half As Much As Real Facebook
Rob KoplowitzNovember 05, 2012
For CIO Professionals
Report:Mapping The Value Of Social Business And Collaboration
Business Impact: The Social Business And Collaboration Playbook
Rob KoplowitzNovember 05, 2012
Like Ponce de Leon searching for the Fountain of Youth, businesses have long searched for the value of collaboration. Skeptics say that the quest, like de Leon's, is a fool's errand. Many argue that...
- Downloads: 483
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Carlton A. Doty

Vice President, Practice Leader - Consumer Product Strategy serving Customer Insights PROFESSIONALS

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For Application Development & Delivery Professionals

Report:SharePoint Enters Its Awkward Teenage Years

For Application Development & Delivery Professionals

Report:SharePoint Adoption Faces Three Barriers: Mobile, Social, And Cloud

For CIO Professionals

Report:Social Business And Collaboration Success Hinges On Effective Change Management

For CIO Professionals

Charts & Figures:Sales And Marketing Use "Internal Facebook" More Than Half As Much As Real Facebook

For CIO Professionals

Report:Mapping The Value Of Social Business And Collaboration

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