About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Carlton serves Customer Insights (CI) Professionals. He was a founding member of the CI practice in 2009, and currently leads the global team of Forrester analysts that help clients capture, manage, and analyze customer data as well as apply the resulting insights to marketing and business strategy. Carlton began his Forrester career in 2006 as an analyst specializing in digital channels, emerging products, and enterprise technology in healthcare. He also led Forrester's consumer product strategy practice, where he managed a team of analysts that focused on innovation and digital disruption.
In addition to leading his team at Forrester, Carlton posts his thoughts and opinions on Twitter and on his blog.
Prior to joining Forrester, Carlton spent nine years as an IT and eBusiness leader in the health insurance industry. He also has experience with two start-ups and a leading marketing services provider.
Carlton holds a B.S. in civil engineering management from the University of Vermont.
Planning Methods: The EA Method Playbook
In most businesses today, technology has become a strong driver for innovation. The fruits of technology innovation are experienced all across the business model — from the point of customer...
Executive Overview: The EA Method Playbook
Faced with continuous change — from technology innovations, new markets, and competitive shifts — businesses must become more agile. Sustainable business agility, the ability to...

We are putting together an initial concept request for implementing an EA management software suite. We would like to know a "rough order of magnitude" regarding costs to implement such a solution,...

There are interesting debates all around the globe about whether there is the need for a next gen EA framework. James Lapalme recently published an excellent article: Three Schools of...
Business Impact: The EA Method Playbook
This report outlines the business impact of Forrester's solution for enterprise architecture (EA) executives who want to enhance their current EA method to address both agility and costs at the same...

There are multiple maturity models and associated assessments for Data Governance on the market. Some are from software vendors, or from consulting companies, which use these as the basis for...
Governance: The EA Method Playbook
In an era of rapid business change, IT governance is often seen as a barrier. Governance too frequently means delay, overhead, and inflexible standards and strategies leading to missed opportunities...

Performance Management: The EA Method Playbook
A good enterprise architecture (EA) methodology focuses on business outcomes. Forrester's EA method addresses both business outcomes and business agility, starting with how the business plans to how...

Enterprise architects I talk with are struggling with the pace of change in their business. We all know the pace of change in business, and in the technology which shapes and supports our business,...