Forrester Research : Analyst

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Carlton A. Doty

Vice President, Practice Leader - Consumer Product Strategy serving Customer Insights PROFESSIONALS

Find Carlton on:
Blog: Customer Insights Blog

Carlton serves Customer Insights (CI) Professionals. He was a founding member of the CI practice in 2009, and currently leads the global team of Forrester analysts that help clients capture, manage, and analyze customer data as well as apply the resulting insights to marketing and business strategy. Carlton began his Forrester career in 2006 as an analyst specializing in digital channels, emerging products, and enterprise technology in healthcare. He also led Forrester's consumer product strategy practice, where he managed a team of analysts that focused on innovation and digital disruption.

In addition to leading his team at Forrester, Carlton posts his thoughts and opinions on Twitter and on his blog.

Previous Work Experience

Prior to joining Forrester, Carlton spent nine years as an IT and eBusiness leader in the health insurance industry. He also has experience with two start-ups and a leading marketing services provider.

Education

Carlton holds a B.S. in civil engineering management from the University of Vermont.

Reports (4)
Charts & Figures (16)

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Past 12 months
Henry Peyret
IT Management

For Enterprise Architecture Professionals
Report:Fuse Technology, Innovation, And Business Change In Your Planning Cycle
Planning Methods: The EA Method Playbook
Henry PeyretAugust 31, 2012
In most businesses today, technology has become a strong driver for innovation. The fruits of technology innovation are experienced all across the business model — from the point of customer...
- Downloads: 402
For Enterprise Architecture Professionals
Report:Data Governance Equals Business Opportunity. No, Really
Processes: The Data Management Playbook
Michele Goetz, Henry Peyret, Alan WeintraubMay 20, 2013
Forrester clients describe their data governance work as long on effort, but limited in success. Clients describe an inability to sustain data governance beyond a project, feel it is too...
- Downloads: 103
- Rating:
For Enterprise Architecture Professionals
Report:BCEA Performance Metrics Address Broader Business Outcomes
Performance Management: The EA Method Playbook
Henry PeyretApril 08, 2013
A good enterprise architecture (EA) methodology focuses on business outcomes. Forrester's EA method addresses both business outcomes and business agility, starting with how the business plans to how...
- Downloads: 149
- Rating:
For Enterprise Architecture Professionals
Charts & Figures:Use Forrester's Business-Centered Enterprise Architecture Along The Business Change Cycle
Henry PeyretAugust 30, 2012
For Enterprise Architecture Professionals
Report:Rearchitect Governance For Sustainable Business Agility
Governance: The EA Method Playbook
Henry PeyretAugust 31, 2012
In an era of rapid business change, IT governance is often seen as a barrier. Governance too frequently means delay, overhead, and inflexible standards and strategies leading to missed opportunities...
- Downloads: 481
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Carlton A. Doty

Vice President, Practice Leader - Consumer Product Strategy serving Customer Insights PROFESSIONALS

Refine your results

Topics

For Enterprise Architecture Professionals

Report:Fuse Technology, Innovation, And Business Change In Your Planning Cycle

For Enterprise Architecture Professionals

Report:Data Governance Equals Business Opportunity. No, Really

For Enterprise Architecture Professionals

Report:BCEA Performance Metrics Address Broader Business Outcomes

For Enterprise Architecture Professionals

Charts & Figures:Use Forrester's Business-Centered Enterprise Architecture Along The Business Change Cycle

For Enterprise Architecture Professionals

Report:Rearchitect Governance For Sustainable Business Agility

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