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Carlton A. Doty

Vice President, Practice Leader - Consumer Product Strategy serving Customer Insights PROFESSIONALS

Carlton serves Customer Insights (CI) Professionals. He was a founding member of the CI practice in 2009, and currently leads the global team of Forrester analysts that help clients capture, manage, and analyze customer data as well as apply the resulting insights to marketing and business strategy. Carlton began his Forrester career in 2006 as an analyst specializing in digital channels, emerging products, and enterprise technology in healthcare. He also led Forrester's consumer product strategy practice, where he managed a team of analysts that focused on innovation and digital disruption.

In addition to leading his team at Forrester, Carlton posts his thoughts and opinions on Twitter and on his blog.

Previous Work Experience

Prior to joining Forrester, Carlton spent nine years as an IT and eBusiness leader in the health insurance industry. He also has experience with two start-ups and a leading marketing services provider.


Education

Carlton holds a B.S. in civil engineering management from the University of Vermont.

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  • Past 12 months
  • Randy Heffner
  • Application Development

  • For Application Development & Delivery Professionals

    Report:Design Your Contact Center From The Outside In

    Strategic Plan: The Contact Centers For Customer Service Playbook

    Art Schoeller, Randy HeffnerAugust 09, 2012

    As more enterprises develop organizational and operational structures to better manage customer experience, they need to drive this down into contact center architectural design. Today's challenge is...

    • Downloads: 569
    • Rating:

  • For Application Development & Delivery Professionals

    Report:How To Implement Digital Business Design

    Move Deliberately, But Carefully, Toward Forrester's Vision For The Future Of Integration

    Randy HeffnerNovember 08, 2012

    Application development and delivery (AD&D) professionals need a foundation for recasting their integration strategies to meet 21st-century demands for business agility. Forrester's vision for...

    • Downloads: 309
    • Rating:

  • For Application Development & Delivery Professionals

    Report:Mobile Solution Architecture: User Authentication Is The Foundation Of Mobile Trust

    Start Small And Keep An Eye On The Breadth Of Your Future Mobile Scenarios

    Randy HeffnerApril 12, 2013

    User authentication is a key foundation of security for mobile apps — as it is for application security in general. Determining which authentication approach to use for your mobile solution...

    • Downloads: 246
    • Rating:

  • For Application Development & Delivery Professionals

    Charts & Figures:Four Key Mobile Authentication Questions Across Approaches To Mobile Development

    Randy HeffnerApril 12, 2013

  • For Application Development & Delivery Professionals

    Report:Use A Reference Architecture To Speed Cross-Channel Digital Experience Delivery

    Forrester's Digital Experience Reference Architecture Balances Four Opposing Forces

    Randy HeffnerNovember 21, 2012

    Four opposing forces complicate digital experience delivery: the need for speed of initial delivery and ongoing change, the need to deliver experiences that are coherent and familiar across channels...

    • Downloads: 414
    • Rating:

  • For Application Development & Delivery Professionals

    Report:Digital Business Design Is The New Integration

    Create A Cohesive Business From Your (Seemingly Random) Collection Of Applications And Data

    Randy HeffnerNovember 08, 2012

    Integration is a perennial challenge for application development and delivery (AD&D) professionals. Vintage, monolithic applications are hard to deal with, and point solutions abound, including point...

    • Downloads: 455
    • Rating:
 
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