About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Carlton serves Customer Insights (CI) Professionals. He was a founding member of the CI practice in 2009, and currently leads the global team of Forrester analysts that help clients capture, manage, and analyze customer data as well as apply the resulting insights to marketing and business strategy. Carlton began his Forrester career in 2006 as an analyst specializing in digital channels, emerging products, and enterprise technology in healthcare. He also led Forrester's consumer product strategy practice, where he managed a team of analysts that focused on innovation and digital disruption.
In addition to leading his team at Forrester, Carlton posts his thoughts and opinions on Twitter and on his blog.
Prior to joining Forrester, Carlton spent nine years as an IT and eBusiness leader in the health insurance industry. He also has experience with two start-ups and a leading marketing services provider.
Carlton holds a B.S. in civil engineering management from the University of Vermont.
Executive Overview: The Information Strategy And Architecture Playbook
Enterprise architecture (EA) professionals face the challenge of burgeoning business interest in maximizing the potential of new and existing information assets in the face of immature information...
I am continually having delivery teams question enterprise solutions as costly and time prohibitive. They spend considerable time investigating other vendors and custom solutions as cheaper...
Future Look: The EA Practice Playbook
This report outlines the future look of Forrester's solution for enterprise architecture (EA) professionals building a high-performance EA practice. It will help you understand the future of EA in...


What is the role of the data architect in support of EA?
Regarding the EA management office, what are best practices, things to avoid, or any tips for the EA structure itself? What direction is EA going in now?
I am looking for some basic but important definitions in the context of my road map work. For example: application service technology. A definition of application might be: An application is a...
We at Forrester have written a lot about the “empowered era” in the past year. We’re talking about the empowerment of customers and employees, the consumerization of technology, and...
Five Artifacts Underpin An Effective Program
Architects in any domain have no time to waste creating deliverables that wind up collecting dust on a shelf. Information architects, who have historically had a particularly difficult time engaging...
It seems to be popular these days amongst industry pundits to recommend that organizations add a new Cxx role: the Chief Data Officer (CDO). The arguments in favor of this move are exactly what...
Assessment: The Information Strategy And Architecture Playbook
Information workers thrive or falter depending on their ability to get the information they need quickly and easily, with high confidence that it's the right information. Enterprises need to protect...
An Empowered Report: High-Impact Technologies That You Should Track
Forrester began summarizing technology trends last year to help enterprise architects create their organizations' technology watch lists. For this year's list of top trends, we've used the same...
Today’s organizations must manage the explosive growth of all types of information while addressing greater-than-ever business demand for insights into customer needs and the business...
For an EA team that succeeded in significantly reducing costs by virtualizing infrastructure technology, success is a two-edged sword: It boosts the credibility of the EA team but links architects to...
Enterprise architecture (EA) continues to gain recognition as a key practice for maximizing the impact of business' use of technology. An effective EA practice can eliminate business-IT alignment...
A number of Forrester analysts have been collaborating on a series of Tweet Jams on topics related to data management. The last session was on BI, and the next one up is on MDM. These are very...
Please recommend the top two or three reference manuals or books on the subject of enterprise architecture (EA) for an information technology group to use as a team study guide. The purpose of the...
Organization: The Information Strategy And Architecture Playbook
This report outlines the organization element of the information strategy and architecture playbook for enterprise architecture (EA) professionals. The definition of the information architect role...

Road Map: The Information Strategy And Architecture Playbook
One of the most difficult aspects of an information architecture (IA) practice is engaging stakeholders to buy into your strategy and contribute to your architecture development. The architect's best...
Business pressures have forced IT management to begin applying formal management disciplines to the delivery of IT services. In the past decade we have seen the rise of portfolio and project...
A logistics company had grown through acquisition, and due to a narrow enterprise architecture (EA) focus, weak governance, and troublesome politics, its former EA practice was largely ineffective....
Saskatchewan's Social Services Ministry's Path To Modernization
Saskatchewan is the latest Canadian province to implement comprehensive modernization and automation of its social services case management technology. It took advantage of other organizations'...
Only a few weeks to go before Forrester’s US EA Forum 2011 in San Francisco in February! I’ll be presenting a number of sessions, including the opening kickoff, where I’ll...
Advances in technology that enable real-time data integration and analysis raise the bar for organizations' in-house information management capabilities, but they can provide significant advances in...
This tool kit discusses the role and importance of solution architects, the solution architecture process, templates for solution architecture deliverables, and solution architecture best practices.

Organization: The EA Practice Playbook
This report outlines the organizational structures, roles, and skills you'll need to make sure that your enterprise architecture (EA) program is strategic, business-focused, and pragmatic. Building a...
