About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Carlton serves Customer Insights (CI) Professionals. He was a founding member of the CI practice in 2009, and currently leads the global team of Forrester analysts that help clients capture, manage, and analyze customer data as well as apply the resulting insights to marketing and business strategy. Carlton began his Forrester career in 2006 as an analyst specializing in digital channels, emerging products, and enterprise technology in healthcare. He also led Forrester's consumer product strategy practice, where he managed a team of analysts that focused on innovation and digital disruption.
In addition to leading his team at Forrester, Carlton posts his thoughts and opinions on Twitter and on his blog.
Prior to joining Forrester, Carlton spent nine years as an IT and eBusiness leader in the health insurance industry. He also has experience with two start-ups and a leading marketing services provider.
Carlton holds a B.S. in civil engineering management from the University of Vermont.
Performance Management: The Services Sourcing Playbook
Performance management is one of the most essential aspects of services governance, yet also one of the most challenging. It consists essentially of tracking vendor performance against established...

Ongoing Management: The Services Sourcing Playbook
The market for IT services is evolving rapidly, and the tactics that sourcing and vendor management professionals use to select, negotiate, and manage supplier relationships must evolve with it. The...


Benchmarks: The Services Sourcing Playbook
There are almost as many ways to measure service providers as there are service providers themselves. But more is not necessarily better when measuring service partners — as the more that you...
The Diversity Of Solutions Poses New Challenges For SVM Professionals
Anxious to take advantage of the rapid growth rates associated with cloud services, technology services vendors have developed a host of new solutions. These include pure infrastructure-as-a-service...

Although still in its earliest phases, the transition to cloud computing is having a measurable impact on IT services spending as outsourcing customers transition from IT spending on traditional IT...
In Forrester's 50-criteria evaluation of 15 leading providers of applications outsourcing (AO) solution vendors, Forrester found that in this maturing market, Accenture and IBM lead the pack, with a...
We are implementing some new strategic applications and would like to determine whether we should place them in the cloud. Is it better to use separate suppliers or use a single cloud partner that...
IBM Leads A Closely Packed Group Of Suppliers
In Forrester's 36-criteria evaluation of global IT infrastructure management vendors, we found that IBM leads a closely packed group of leaders including HCL, Capgemini, Wipro, Infosys, TCS,...

Many sourcing and vendor management (SVM) executives with existing, single-source outsourcing contracts want to recast their agreements with a multisourcing flavor. But clients continue to struggle...
Avoid Frustration By Changing Your Expectations For Cloud Providers
Forrester clients are often anxious to access the rapid provisioning and flexibility promised by providers of cloud technologies, but they too often languish in lengthy legal- and...

How do customers establish service-level expectations internally and what are the challenges when external providers are brought into the mix?
Clients are moving to cloud for more and more mission-critical areas of their business: CRM, HR, collaboration, even IT applications and ERP. But for many organizations, cloud sourcing and cloud...

Emerging Options Spawn Interest — But The Landscape Is Still Forming
SAP consumes millions of dollars in implementation spend and millions more in ongoing support and operations for many organization's IT budgets. Now, newer cloud and software-as-a-service (SaaS)...
IBM And Accenture Lead A Highly Competitive Field In A Mature Industry
In Forrester's 38-criteria evaluation of 12 leading providers of applications outsourcing (AO) solutions vendors, Forrester found that in this mature market IBM and Accenture lead the pack due to...

The current trend toward shorter, asset-light deals allows offshore providers to compete with the global majors on a more equal footing for all but the largest infrastructure outsourcing (ITO) deals....
Capability Assessment: The Services Sourcing Playbook
Internal IT requirements and the market for external services are in a state of constant evolution. Linking the needs of a unique and complex IT environment with external market offerings has been a...
Business Impact: The Services Sourcing Playbook
Linking IT services engagements, including outsourcing relationships, directly to any type of business value other than cost savings remains a challenge. However, it is a challenge sourcing and...

The New Foundations For Innovation In A Maturing Industry
As more IT organizations operate under the dueling mandates of delivering cost savings and innovation, suppliers of applications outsourcing services are getting ready for the next phase of their...