About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Carlton serves Customer Insights (CI) Professionals. He was a founding member of the CI practice in 2009, and currently leads the global team of Forrester analysts that help clients capture, manage, and analyze customer data as well as apply the resulting insights to marketing and business strategy. Carlton began his Forrester career in 2006 as an analyst specializing in digital channels, emerging products, and enterprise technology in healthcare. He also led Forrester's consumer product strategy practice, where he managed a team of analysts that focused on innovation and digital disruption.
In addition to leading his team at Forrester, Carlton posts his thoughts and opinions on Twitter and on his blog.
Prior to joining Forrester, Carlton spent nine years as an IT and eBusiness leader in the health insurance industry. He also has experience with two start-ups and a leading marketing services provider.
Carlton holds a B.S. in civil engineering management from the University of Vermont.
Assessment Framework: The Social Business And Collaboration Playbook
Companies have been investing in collaboration tools for 15 years or more, yet email is still the most commonly used tool. New social tools that dramatically improve the flow of information and...
Employees' Choices And Dollars Dictate The Rise Of Android And Apple Devices
More than half of US information workers pay for their smartphones and monthly plans, and three-quarters pick the smartphone they want rather than accept IT's choice. What does consumerization's...
More Than A Million Shared Slides Get An Audio And Video Facelift; Consumerization Gets Another Injection; IT Gets Another Vendor To Track
Why does the world need yet another webconferencing vendor? Because the existing solutions don't deliver all the value that your employees crave at a price you can afford. SlideShare has answered the...

Okay, so maybe it was Steve Jobs's plan all along. To make tools so profoundly useful and totemic that everybody wants one. But surely in the dark days of the 1990s and early 2000s, nobody could...
More BYOD, More Devices, More Mobility, More Apple
Have we hit peak bring-your-own-device (BYOD)? Which apps are most important on smartphones? How many employees are interested in Windows tablets? Do employees use mobile devices for work more at...

In our research and in our work with clients on their mobile intiatives, one problem comes up again and again: the very people the app is designed for don't know what it does or why they should...
We are in the beginning stages of implementing a mobile strategy for business travelers. We would like to discuss mobile applications and platforms that support the business traveler, what the...
And Seven Mobile-First Alternatives That Are Better
Great mobile experiences are built on systems of engagement, and that means spending money on new engagement technology. Mobile apps have the thorny problem of needing to work spectacularly and...
An Empowered Report: An Empowered Maturity Model Drives The Conversation
Does your organization empower employees to solve the problems of empowered customers? If not, why not? What do you need to do? To build momentum on your empowered initiatives, first get everybody on...
So asked my 11-year-old daughter this morning. You may remember Sophie. She’s the one whose 3rd-grade teacher took her to the Apple store in Burlington, MA, for a field trip. They actually...
It's a technology big idea: that organizations can best serve their customers, partners, and employees with new "systems of engagement." (Thanks to Geoff Moore for permission to define and...
In 1996, a would-be MIT entrepreneur pitched me on this idea: “What if we could package up huge files like engineering drawings and email them to people instead of FedExing them?” I...
Executive Overview: The CIO's Mobile Engagement Playbook
CIOs have a deep responsibility to lead their company's journey to a world where billions of customers, partners, and employees wield touchscreen mobile devices. CIOs will need to expand their...

The Wall Street Journal published a point-counterpoint article on cloud-hosted file sync/share solutions like Dropbox, Google Docs, and myriad others. They chose a title I wouldn't have...
Benchmark: The CIO's Mobile Engagement Playbook
Are you ready to serve your mobile customers on the device of their choice? Have you anticipated what apps they need next? And for employees, which apps are most important on smartphones? How many...

Groundswell technology comes to consumers first. At home, we get social, mobile, video, and cloud services pitched to us 24x7. Facebook, Android, iPad, Foursquare, Google, YouTube, Office Web Apps,...
Okay, so Verizon Wireless (VZW) now will offer iPhone 4s to its customers on its 3G network. (The official launch date is February 10, 2011). What does this mean for content & collaboration...
Mobile Collaboration Requires An App Internet Architecture
The days when a Windows application and a server cluster in the data center could handle your collaboration needs are over. An increasingly mobile and remote workforce with experiences forged by...
(updated 10:10 ET 4/11/2013 for clarity) The Death Of The PC Era. Pah. As my friend John McCarthy is fond of saying, "that does not qualify as analysis." PCs, like cars and shoes and dishwashers, are...
Your Technology And Culture Create An Environment Of Empowered Employees
Consumerization — employees using devices, applications, and web services without permission — is a threat to the status quo and a risk to the security of the firm. But it's also a key...

VMWare has got it down: Sell a virtualization solution with anchor applications (and seats) that no service provider can live without, starting with email. This is the call we made when VMWare bought...
No need to revisit the success of iPad. The millions of units sold since April speaks for itself. While most of these have been purchased at retail, many buyers use their tablets for work, often...
Our new book, Empowered, will be in book stores on September 14. But for a real-world conversation about what it means to unleash employees to solve customer problems using readily available...