Forrester

For Marketing Leadership Professionals

Report:The DMP Is The Audience Intelligence Engine For Interactive Marketers

Segmentation has always served as a core underpinning of traditional marketing. The benefits are myriad and well understood by those in the offline world. The very recent advent of the data...

• Downloads: 954

For Marketing Leadership Professionals

Blog:What I Learned In Singapore About The State Of Digital Marketing, And What YOU Can Do About It

I am back stateside after last week’s trip to Singapore for Microsoft’s audience targeting event, and I’m still recovering. Not only am I (slowly, painfully) readjusting to...

For Marketing Leadership Professionals

Report:Build An Empowered Media Buying Team

Organization: The Digital Media Buying Playbook

Long-term, digital media buying success requires a commitment to the right partnerships, staffing, and organizational structure. The organization report in the digital media buying playbook will help...

• Downloads: 221

For Marketing Leadership Professionals

Report:A Measurement Maturity Framework For Interactive Marketers

Measurement is universally valued by interactive marketers. Approaches and levels of sophistication vary, but nearly everyone recognizes that smart measurement leads to optimized business results...

• Downloads: 355

For Marketing Leadership Professionals

Tool:Take This Diagnostic To Determine Your Level Of Measurement Maturity

For Marketing Leadership Professionals

Tool:Portals And Quality Content Sites Still Dominate

For Marketing Leadership Professionals

Blog:Attribution Move Shows Facebook Is (Finally) Listening

Is Facebook finally getting over itself? Or, rather, is Facebook actually starting to realize that its place in the advertising ecosystem is just that – a place – not the whole answer,...

For Marketing Leadership Professionals

Tool:Marketers Want Better Targeting Of Ads

For Marketing Leadership Professionals

Report:Selecting Digital Media Buying Partners

How To Get The Right Mix Of Service And Performance

Interactive marketers have more choices than ever when it comes to picking media buying partners. Once dominant, media buying agencies now face stiff competition from a whole host of new specialists...

• Downloads: 398
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For Marketing Leadership Professionals

Report:When And How To Run A DSP Head-To-Head Test

Follow These Simple Rules To Set Yourself Up For Success

Digital media buyers are hungry for tools that make buying, management, and optimization simpler. Enter demand-side platforms (DSPs). DSPs improve the complex media buying technology stack by...

• Downloads: 280

For Marketing Leadership Professionals

Tool:Use This Self-Assessment Tool To Choose The Right Digital Media Buying Platform

For Marketing Leadership Professionals

Report:Remarketing Done Right

Maximize Display Effectiveness By Optimizing Your Approach

New upstarts like Dotomi and FetchBack have recently invigorated interest in the value of remarketing, but it's a tried-and-true display tactic that's been around for years. Marketers can...

• Downloads: 643
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For Marketing Leadership Professionals

Blog:The Future Of Digital Media Buying . . . Is Now! Embrace Programmatic Buying To Increase Efficiency And Reduce Waste

  As anyone who reads my research knows, I am the resident display ad technology geek on the Interactive Marketing team. I am fascinated by all things acronym-related, from DSPs to DMPs to RTB....

For Marketing Leadership Professionals

Report:Building A Better Digital Media Strategy

Strategic Plan: The Digital Media Buying Playbook

Moving to greater digital media buying maturity requires a plan that improves your practice across all four foundational pillars of maturity over the long term: organization, planning and execution,...

• Downloads: 447
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For Marketing Leadership Professionals

Report:Maximize Media ROI With A Customer-Centric Approach

Road Map: The Digital Media Buying Playbook

This report outlines the road map portion of Forrester's solution for interactive marketing executives working on digital media buying. Moving to a higher level of digital media buying maturity...

• Downloads: 72

For Marketing Leadership Professionals

Blog:Greetings From Beautiful (And Rainy) Singapore!

I’ve been given the privilege of traveling to Singapore this week to participate in an Audience Targeting Summit being presented by Microsoft. As audience targeting is a subject that's...

For Marketing Leadership Professionals

Blog:Resolving Beyond The Acronyms

I stink at New Year’s resolutions. My track record is so bad I’ve all but given up making them in my non-work life. But as a professional exercise, it struck me that writing down some New...

For Marketing Leadership Professionals

Report:Create An Audience-Obsessed Digital Media Buying Practice

Executive Overview: The Digital Media Buying Playbook

Digital media buying is undergoing seismic change. Where there were once legions of junior staff managing relationship-based buys, there are now sophisticated real-time technologies. Participants...

• Downloads: 373
• Comments: 1
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For Marketing Leadership Professionals

Report:Select Partners Who Support Your Goals

Tools And Technology: The Digital Media Buying Playbook

The linchpins of every effective media buyer's practice are the partner and vendor relationships that allow the buyer to create truly valuable customer experiences. The technology ecosystem for...

• Downloads: 198

For Marketing Leadership Professionals

Blog:Storytelling And The Last Milliseconds

Last week, I participated in AdExchanger’s first-ever conference, which focused on the overall theme of “human-centered automation.” As a human who’s spent the past five...

For Marketing Leadership Professionals

Report:Digital Media Buying Forecast, 2012 To 2017

Landscape: The Digital Media Buying Playbook

Interactive display marketing investment will grow at a compound annual rate of 17% in the United States between 2012 and 2017, while Europe's will grow slightly more slowly. Double-digit growth...

• Downloads: 1127
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For Marketing Leadership Professionals

Report:2013 Interactive Marketing Predictions

The Ultra-Connected Customer Will Upturn Marketing

In 2013, the ultra-connected customer base will grow at a staggering pace, destabilizing marketing as you've come to know it. This report identifies the changes you'll see in your customers'...

• Downloads: 615

For Marketing Leadership Professionals

Report:The Future Of Digital Media Buying

Vision: The Digital Media Buying Playbook

Media buying technology and operations are undergoing a dramatic transformation — marketers are replacing traditional relationship-marketing tactics and opaque ad networks with programmatic...

• Downloads: 2055

For Marketing Leadership Professionals

Report:Scale Success with Programmatic Multichannel Media Buying

Continuous Improvement: The Digital Media Buying Playbook

This report of the digital media buying playbook will guide marketers to think beyond the possibilities of programmatic media management in display; take them down the path to embracing programmatic...

• Downloads: 347

For Marketing Leadership Professionals

Tool:Determine Your Level Of Measurement Maturity